I missed posting last week because the spring semester began at USC and, even though I knew it was coming, I still managed to find myself running behind in preparing for my class; something I admit happens most semesters. Between work in progress, two new clients and getting ready for the class I teach to graduating seniors in “Advertising Campaign Strategy”… I was admittedly….blog-less.
This week, I borrow heavily from Advergirl, (click here) one of the blogs I read as often as it’s updated. Her article “Commercials That Open Minds” focus on two companies—Carnival and Kaplan. I liked her topic for several reasons: Continue Reading »
I grew up hearing the phrase, “The tougher you are on yourself, the easier life will be on you.” I never really understood it until I was an adult. To me, it means that the harder you are on yourself– in your education, your work ethic, personal values, commitments to friends and family– the easier all these things will treat you in return. Apply this principal anywhere in your life and remember it because it’s more true than you will ever know.
Two things in my life have prompted this article today and it carries a dual message. First, a message for young people who are just embarking on their careers or might even still be in school getting ready to graduate. Second, a message for business leaders and owners who are suffering like everyone else. Continue Reading »
The Spanish poet Antonio Machado wrote, “There is no road, the road is made by walking. By walking one makes the road, and upon glancing behind one sees the path that never will be trod again.”
So today– the question is “What’s your story?” Do you remember the exact and life changing moment when your foot first felt the path upon which you walk?Continue Reading »
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