Archive for March, 2009

Back to the Future?

Monday, March 23rd, 2009

“There are two classes of people who tell what is goingto happen in the future: those who don’t know and those whodon’t know they don’t know.” -John Kenneth Galbraith

Yesterday, I was watching the Steven Spielberg movie, Back to the Future, which was a phenomenal box office success, as was the sequel, Back to the Future III. Both movies took us back to the past from our present day. It was Back to the Future II that was a huge bomb. I think part of the reason it bombed so badly was that it took us into the future; a future of flying cars, not a future of the internet, iPods and cell phones. (more…)

Township Auditorium Foundation Retains Marketing Performance

Thursday, March 12th, 2009

The Township Auditorium Foundation has retained Marketing Performance, LLC to complete a comprehensive fund raising program that will run concurrently with the Township Auditorium’s $12 million renovation project.

Construction is slated to begin in the summer of 2009 and includes an expanded lobby, backstage support area, upgraded box office, modernized concession area and improved restroom facilities.  All money collected during the fund raising campaign will be used to further programs of the Foundation. (more…)

Protocol School of Washington® Retains Marketing Performance

Thursday, March 12th, 2009

The Protocol School of Washington® has partnered with Marketing Performance, LLC to promote its new professional development e-learning series.  The series, a sequence of online tutorials, is expected to be available to the public by April 2009 and includes lessons on body language, socializing in professional settings, appropriate business attire and electronic communication etiquette. (more…)

Web Users Shaping Consumer Opinion

Monday, March 9th, 2009

According to a new report from Netpop Research,  “Media Shifts to Social,” the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%. The Executive Summary says that Online entertainment is shifting to a small, powerful proportion of social media contributors fueling Web activity through blogs micro-blogs, social media, video and photo sharing.

Key Findings from the study include data such as: (more…)

What I Learned in Therapy Last Week

Monday, March 9th, 2009

“However mean your life is, meet it and live it; do not shun it and call it hard names. It is not so bad as your are. It looks poorest when you are richest. The fault-finder will find faults even in paradise. Love your life.” -Henry David Thoreau

Being the outcome driven person that I am doesn’t leave me lots of time for contemplation of my navel. However, yes to answer the question, I do have a therapist that I see weekly. While I am not unique or alone in this, it’s funny how some people smile or roll their eyes when I mentioned something that I learned “in therapy.” Besides, it’s great to have someone that can look at me dispassionately for who I am and help me make decisions based on that viewpoint; a lot like I do on behalf of my clients. Rarely have I ever had a client in 12 years of business who can step back and see their business or product the way an “outsider” can. It’s a “forest and trees” kind of mentality. (more…)