Although my 18 year old son would balk at being called a child, truth is, he still is in many ways—many of them good. We were always taught in creative classes to look at life through “child-like” eyes—not “childish,” ‘child-like.” BIG difference. And so it is with Perry when we engage in conversations about advertising, reality television, branding, and other work related topics that we discuss often. He has a real creative streak and of late, I have been “testing” him to see if he can turn his creativity “on and off” based on a particular subject or “product” that I throw out to him. So I was fascinated when I found this article on the Planning Lab blog. It’s about how good 9 year olds are at creating ads. I’m sure they work cheaper, too! PS– you don’t really need to try to read the ads– they are in Swedish.
The Brief: Draw an ad for BMW or Mini. Write a slogan – why buy a BMW/Mini?
Tools and Deadline: A piece of paper, pens and 15 minutes.
Ideas
1. “Buy a BMW/Mini. So much power for real men.”
Account planner comment: power and masculinity becomes the proposition of this ad. A clear call to action. Buy the damn car!
Ad #1