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	<title>Marketing Performance, LLC &#187; Branding</title>
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	<description>Smart Engaging Advertising</description>
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		<title>Research Brief- Web Influences Trillion Dollar Retail Sales</title>
		<link>http://blog.marketingperformance.net/2011/10/27/research-brief-web-influences-trillion-dollar-retail-sales/</link>
		<comments>http://blog.marketingperformance.net/2011/10/27/research-brief-web-influences-trillion-dollar-retail-sales/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 15:15:04 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Research Links]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=831</guid>
		<description><![CDATA[New research from GroupM Search, with research partner Kantar Media Compete, reveals that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. The study, featuring RadioShack, Audi, and a national entertainment brand, also shows that when a shopper conducts a search online and clicks on a link, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Like It&#8221; or Leave It</title>
		<link>http://blog.marketingperformance.net/2011/05/02/like-it-or-leave-it/</link>
		<comments>http://blog.marketingperformance.net/2011/05/02/like-it-or-leave-it/#comments</comments>
		<pubDate>Mon, 02 May 2011 12:55:45 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=817</guid>
		<description><![CDATA[According to a 2011 National Online Consumer Behavior study by CityGrid Media and conducted by Harris Interactive, the Facebook &#8220;Like&#8221; button is the new consumer preference to show support online for local businesses. However, no single factor or source overwhelmingly influences the final choice, including highly-touted deals and discounts, according to the report. With the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What I Taught in College Last Week</title>
		<link>http://blog.marketingperformance.net/2010/10/26/what-i-taught-in-college-last-week/</link>
		<comments>http://blog.marketingperformance.net/2010/10/26/what-i-taught-in-college-last-week/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 15:40:54 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[What we're working on now]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=795</guid>
		<description><![CDATA[For those who didn’t know, I teach at the University of SC in the Journalism School; Mass Communications and Information Studies to be “proper.” But being a graduate of the “Journalism School,” back in the day when that word was still used in the name, it will always be the “J-School” to me. I teach [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Retailer?  Boost Your Holiday Sales with these 5 Social Media Tips</title>
		<link>http://blog.marketingperformance.net/2010/10/25/retailer-boost-your-holiday-sales-with-these-5-social-media-tips/</link>
		<comments>http://blog.marketingperformance.net/2010/10/25/retailer-boost-your-holiday-sales-with-these-5-social-media-tips/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 15:41:49 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=800</guid>
		<description><![CDATA[Are you in retail? Social media will drive more holiday purchase decisions this year than ever. In fact, 27 percent of last year’s holiday shoppers were influenced in some way by social media; 59 percent used search engines as their first choice for gift finding. Plus, keep in mind that 47 percent of consumers will [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The myth of the great ad</title>
		<link>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/</link>
		<comments>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:47:16 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=715</guid>
		<description><![CDATA[ It doesn’t matter how good you are with nouns or verbs when the core message is boring.  There is no good way to tell a bad story.  And ultimately, it’s the core message of your campaign that determines the success of your advertising.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Me In!  Get Me Out!</title>
		<link>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/</link>
		<comments>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:01:46 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=707</guid>
		<description><![CDATA[Advertising is what you buy from the sales department of the media. Public Relations (PR) is what you get from the news department—some of it good, some of it not so good.
]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fewer calories, smaller can</title>
		<link>http://blog.marketingperformance.net/2009/10/30/fewer-calories-smaller-can/</link>
		<comments>http://blog.marketingperformance.net/2009/10/30/fewer-calories-smaller-can/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 20:23:26 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[Newswire]]></category>
		<category><![CDATA[coca cola]]></category>
		<category><![CDATA[New Ideas]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=700</guid>
		<description><![CDATA[For now, it’s a 7.5-ounce conversation piece, but Coca-Cola is hoping consumers will also be looking to its new 90-calorie mini can as a means of managing caloric intake.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/10/30/fewer-calories-smaller-can/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A quick word about the competitive environment</title>
		<link>http://blog.marketingperformance.net/2009/10/12/a-quick-word-about-the-competitive-environment/</link>
		<comments>http://blog.marketingperformance.net/2009/10/12/a-quick-word-about-the-competitive-environment/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 17:26:46 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitive environment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=668</guid>
		<description><![CDATA[&#8220;Rainy days and Mondays always get me down&#8221;&#8211; or at least they did Karen Carpenter as I grew up hearing her sing the song. Today is Monday and it&#8217;s pouring rain. I&#8217;m actually writing this blog article to waylay my having to go out and get wet delivering some printing jobs to clients. In my [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/10/12/a-quick-word-about-the-competitive-environment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Crisis to Create Success!</title>
		<link>http://blog.marketingperformance.net/2009/09/30/using-crisis-to-create-success/</link>
		<comments>http://blog.marketingperformance.net/2009/09/30/using-crisis-to-create-success/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 11:45:10 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Catapult Effect]]></category>
		<category><![CDATA[change your business]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[save your business]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[the Catapult Effect]]></category>
		<category><![CDATA[turnaround]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=660</guid>
		<description><![CDATA[Everyday, business emergencies, crises, and disasters suddenly liberate organizations from the restraints of the institutionalized barriers to performance improvement. These events evoke powerful and dramatic responses that cannot be matched by any of the structured programs and technologies a company may currently use. They can be large or small.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blind Spots and Other Driving Hazards…. On the road and in your business.</title>
		<link>http://blog.marketingperformance.net/2009/09/13/blind-spots-and-other-driving-hazzards%e2%80%a6-on-the-road-and-in-your-business/</link>
		<comments>http://blog.marketingperformance.net/2009/09/13/blind-spots-and-other-driving-hazzards%e2%80%a6-on-the-road-and-in-your-business/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 19:35:30 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[competitive analysis]]></category>
		<category><![CDATA[customer profiling]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[relevance]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=624</guid>
		<description><![CDATA[Did you work hard to “build up your business” and now you’re taking it easy a little, enjoying the fruits of your labor? Congratulations. That warm glow you’re feeling means you’re about to be toast. ]]></description>
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		<slash:comments>0</slash:comments>
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