Archive for the ‘internet marketing’ Category

What is one thing you can do today?

Monday, August 10th, 2009

CATAPULT-COVER_tammy-210x300To change your business, your department, your company or your life?

Everyday, business emergencies, crises and disasters suddenly liberate organizations from the restraints of the institutionalized barriers to performance improvement. These events evoke powerful and dramatic responses that cannot be matched by any of the structured programs and technologies a company may currently use.

Excerpt from the Introduction: The singular purpose of this book is how you, yes YOU– as an owner, manager, leader, individual can use the knowledge, thoughts, and experiences I am about to impart to RADICALLY and QUICKLY change your life, save your business, and not only “live to tell about it” but to grow and prosper even in this extraordinary economic climate we exist in today!

I call it the “Catapult Effect;” building your own machine of force, power and energy– which you control and which you choose to “release”– to launch you, your business or both into the place you want to be! Then, by using the methods you have just learned, create increasingly ambitious gains.

So put your incredulity on hold for now. Suspend the belief that you are at the end of your rope. Release the notion that your business is at the limits of its performance. And imagine that awesome ball of breathing burning energy flying through the air and smashing down the walls of your obstacles giving you a breakthrough to unimagined achievement.

The Catapult Effect is available here for download.

Protocol School of Washington® Retains Marketing Performance

Thursday, March 12th, 2009

The Protocol School of Washington® has partnered with Marketing Performance, LLC to promote its new professional development e-learning series. The series, a sequence of online tutorials, is expected to be available to the public by April 2009 and includes lessons on body language, socializing in professional settings, appropriate business attire and electronic communication etiquette. (more…)

What good are leads if no one is buying?

Thursday, December 11th, 2008

When we implement a website or an on-line marketing campaign for a client, I always make sure that I am copied personally on any correspondence that goes through from a potential customer to one of our clients. This is especially helpful in a number of different ways but foremost, it allows me to keep an eye on website activity and specifically, lead generation. One thing that has been apparent in the last couple of months is that direct leads are down– but they aren’t “out.” In fact, I had lunch yesterday with a potential new client who reads this blog regularly and picked up the phone to talk about her business. So let’s take a look at lead generation and how to be smarter in today’s economy. (more…)

“Once again, we eat the sowing seed.”

Sunday, December 7th, 2008

“Once again, we eat the sowing seed.” I am attributing this quote to popular astronomer and author, Carl Sagan when asked to comment on NASA budget cuts during the recession of 1972. Whether it was Sagan or not is not the point– the point is “the eating of the sowing seed.” What is the sowing seed? It is the seed that is held back for replanting to grow future crops. Without “sowing seed” there is no future crop to harvest because those seeds weren’t planted. In Sagan’s illustration, we were eating for today what should have been planted for tomorrow.

NOW/TODAY is the time to build relationships with your customers. Consumers and businesses are tightening their belts and their budgets, but marketers need to look at today’s recession economy as an opportunity. Now is the ideal time to ramp up your efforts and build stronger relationships with your customers. (more…)

Hope… let’s keep it alive

Wednesday, December 3rd, 2008

A friend of mine looked at me one day not long ago as I dragged in my daily five or six pounds of mail and said, “You and your media.” He was referring to my daily dose of magazines and newsletters that flood into my “snail” mailbox everyday– a heaping helping that at one time, required me to “make time” to get through it all.

But– as I often say and people often hear but don’t really hear AND I find myself saying more these days– “The simple truths are the greatest truths and things need to be a lot more simple.”

So, I have considerably cut down on the unending flood of literature that I used to think I needed to get through a week, month, quarter– whatever. And I look a lot more at what’s around me and at the simple things we often overlook. Let’s look at one very simple thing now. (more…)