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	<title>Marketing Performance, LLC &#187; New Ideas</title>
	<atom:link href="http://blog.marketingperformance.net/category/new-ideas/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.marketingperformance.net</link>
	<description>Smart Engaging Advertising</description>
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		<title>Superior service does not improve profit; profit improves superior service.</title>
		<link>http://blog.marketingperformance.net/2010/07/21/superior-service-does-not-improve-profit-profit-improves-superior-service/</link>
		<comments>http://blog.marketingperformance.net/2010/07/21/superior-service-does-not-improve-profit-profit-improves-superior-service/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 17:20:48 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=752</guid>
		<description><![CDATA[I just read that.  Then I read it again.  And then, I read it at least three more times and really thought about it.  Why?  Because it’s true.  How can you test this theory? As Blair Enns, the guy who wrote the headline above, does—and I will admit, it’s true in my office.  The test [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The myth of the great ad</title>
		<link>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/</link>
		<comments>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:47:16 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=715</guid>
		<description><![CDATA[ It doesn’t matter how good you are with nouns or verbs when the core message is boring.  There is no good way to tell a bad story.  And ultimately, it’s the core message of your campaign that determines the success of your advertising.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Me In!  Get Me Out!</title>
		<link>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/</link>
		<comments>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:01:46 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=707</guid>
		<description><![CDATA[Advertising is what you buy from the sales department of the media. Public Relations (PR) is what you get from the news department—some of it good, some of it not so good.
]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Onederful! Using social media to generate real prospects for your business</title>
		<link>http://blog.marketingperformance.net/2009/11/01/onederful-using-social-media-to-generate-real-prospects-for-your-business/</link>
		<comments>http://blog.marketingperformance.net/2009/11/01/onederful-using-social-media-to-generate-real-prospects-for-your-business/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 01:23:50 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=703</guid>
		<description><![CDATA[ Social media is not a fad, it's here to stay and there are numerous ways to exploit it for your business gain.  ]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/01/onederful-using-social-media-to-generate-real-prospects-for-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A quick word about the competitive environment</title>
		<link>http://blog.marketingperformance.net/2009/10/12/a-quick-word-about-the-competitive-environment/</link>
		<comments>http://blog.marketingperformance.net/2009/10/12/a-quick-word-about-the-competitive-environment/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 17:26:46 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitive environment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=668</guid>
		<description><![CDATA[&#8220;Rainy days and Mondays always get me down&#8221;&#8211; or at least they did Karen Carpenter as I grew up hearing her sing the song.    Today is Monday and it&#8217;s pouring rain.  I&#8217;m actually writing this blog article to waylay my having to go out and get wet delivering some printing jobs to clients.  In [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Crisis to Create Success!</title>
		<link>http://blog.marketingperformance.net/2009/09/30/using-crisis-to-create-success/</link>
		<comments>http://blog.marketingperformance.net/2009/09/30/using-crisis-to-create-success/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 11:45:10 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Catapult Effect]]></category>
		<category><![CDATA[change your business]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[save your business]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[the Catapult Effect]]></category>
		<category><![CDATA[turnaround]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=660</guid>
		<description><![CDATA[Everyday, business emergencies, crises, and disasters suddenly liberate organizations from the restraints of the institutionalized barriers to performance improvement. These events evoke powerful and dramatic responses that cannot be matched by any of the structured programs and technologies a company may currently use. They can be large or small.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/09/30/using-crisis-to-create-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blind Spots and Other Driving Hazards…. On the road and in your business.</title>
		<link>http://blog.marketingperformance.net/2009/09/13/blind-spots-and-other-driving-hazzards%e2%80%a6-on-the-road-and-in-your-business/</link>
		<comments>http://blog.marketingperformance.net/2009/09/13/blind-spots-and-other-driving-hazzards%e2%80%a6-on-the-road-and-in-your-business/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 19:35:30 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[competitive analysis]]></category>
		<category><![CDATA[customer profiling]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[relevance]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=624</guid>
		<description><![CDATA[Did you work hard to “build up your business” and now you’re taking it easy a little, enjoying the fruits of your labor? Congratulations. That warm glow you’re feeling means you’re about to be toast. ]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/09/13/blind-spots-and-other-driving-hazzards%e2%80%a6-on-the-road-and-in-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;OK&#8221; is not the new &#8220;Great&#8221;</title>
		<link>http://blog.marketingperformance.net/2009/09/09/ok-is-not-the-new-great/</link>
		<comments>http://blog.marketingperformance.net/2009/09/09/ok-is-not-the-new-great/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 21:43:30 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[My Life on the MPv2 List]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[achieving greatness]]></category>
		<category><![CDATA[being great]]></category>
		<category><![CDATA[great]]></category>
		<category><![CDATA[greatness]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=608</guid>
		<description><![CDATA[Ummm…no, not in my world.  In my world, OK is now and always will be… just OK.  It is not the new GREAT.

 Consider-- if OK was the new GREAT:]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/09/09/ok-is-not-the-new-great/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How is your marketing performance?</title>
		<link>http://blog.marketingperformance.net/2009/09/02/how-is-your-marketing-performance/</link>
		<comments>http://blog.marketingperformance.net/2009/09/02/how-is-your-marketing-performance/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 11:17:24 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[tradition]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=601</guid>
		<description><![CDATA[What do you know about your product, company or brand?  Our FREE marketing performance test is 12 questions that measure 7 key areas of your marketing performance.   In just about 15 clicks you can have a thoughtful and measured review of how you're really doing!  Start here.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/09/02/how-is-your-marketing-performance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How innovative is your media plan?</title>
		<link>http://blog.marketingperformance.net/2009/08/31/how-innovative-is-your-media-plan/</link>
		<comments>http://blog.marketingperformance.net/2009/08/31/how-innovative-is-your-media-plan/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:08:54 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=598</guid>
		<description><![CDATA[Effectiveness will result only where the plan is seamless, believable, personalized, and authentic.  There are those engagement words again--- personalized and authentic.  Media planning innovation and technological innovation are fast becoming one and the same.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/08/31/how-innovative-is-your-media-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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