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	<title>Marketing Performance, LLC &#187; Social Media</title>
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	<link>http://blog.marketingperformance.net</link>
	<description>Smart Engaging Advertising</description>
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		<title>How People Learn About Their Communities&#8211; It May Not Be Where You Think</title>
		<link>http://blog.marketingperformance.net/2011/10/20/how-people-learn-about-their-communities-it-may-not-be-where-you-think/</link>
		<comments>http://blog.marketingperformance.net/2011/10/20/how-people-learn-about-their-communities-it-may-not-be-where-you-think/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 18:07:09 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=824</guid>
		<description><![CDATA[I&#8217;m teaching about 100 freshman and sophomore Mass Comm students this semester at the University of South Carolina. I actually have 260 students. But I figure, I might be &#8220;teaching&#8221; 100 of them. And one of the things we discuss often, is &#8220;where&#8221; and &#8220;how&#8221; they get their news and find out about local happenings. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What I Taught in College Last Week</title>
		<link>http://blog.marketingperformance.net/2010/10/26/what-i-taught-in-college-last-week/</link>
		<comments>http://blog.marketingperformance.net/2010/10/26/what-i-taught-in-college-last-week/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 15:40:54 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[What we're working on now]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=795</guid>
		<description><![CDATA[For those who didn’t know, I teach at the University of SC in the Journalism School; Mass Communications and Information Studies to be “proper.” But being a graduate of the “Journalism School,” back in the day when that word was still used in the name, it will always be the “J-School” to me. I teach [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Retailer?  Boost Your Holiday Sales with these 5 Social Media Tips</title>
		<link>http://blog.marketingperformance.net/2010/10/25/retailer-boost-your-holiday-sales-with-these-5-social-media-tips/</link>
		<comments>http://blog.marketingperformance.net/2010/10/25/retailer-boost-your-holiday-sales-with-these-5-social-media-tips/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 15:41:49 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=800</guid>
		<description><![CDATA[Are you in retail? Social media will drive more holiday purchase decisions this year than ever. In fact, 27 percent of last year’s holiday shoppers were influenced in some way by social media; 59 percent used search engines as their first choice for gift finding. Plus, keep in mind that 47 percent of consumers will [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2010/10/25/retailer-boost-your-holiday-sales-with-these-5-social-media-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The myth of the great ad</title>
		<link>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/</link>
		<comments>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:47:16 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=715</guid>
		<description><![CDATA[ It doesn’t matter how good you are with nouns or verbs when the core message is boring.  There is no good way to tell a bad story.  And ultimately, it’s the core message of your campaign that determines the success of your advertising.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A quick word about the competitive environment</title>
		<link>http://blog.marketingperformance.net/2009/10/12/a-quick-word-about-the-competitive-environment/</link>
		<comments>http://blog.marketingperformance.net/2009/10/12/a-quick-word-about-the-competitive-environment/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 17:26:46 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitive environment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=668</guid>
		<description><![CDATA[&#8220;Rainy days and Mondays always get me down&#8221;&#8211; or at least they did Karen Carpenter as I grew up hearing her sing the song. Today is Monday and it&#8217;s pouring rain. I&#8217;m actually writing this blog article to waylay my having to go out and get wet delivering some printing jobs to clients. In my [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/10/12/a-quick-word-about-the-competitive-environment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Business Marketing Success</title>
		<link>http://blog.marketingperformance.net/2009/09/23/four-things-you-must-do-for-online-business-success/</link>
		<comments>http://blog.marketingperformance.net/2009/09/23/four-things-you-must-do-for-online-business-success/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 23:03:39 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[article submission]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[SEM programs]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=642</guid>
		<description><![CDATA[Starting a business online can be one of the easiest things you can do. It doesn&#8217;t take much money, and with all of the free software available, it is very easy to automate every aspect of your business. Start here with our Marketing Grader this free marketing quiz will assist your organization to get on [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/09/23/four-things-you-must-do-for-online-business-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How is your marketing performance?</title>
		<link>http://blog.marketingperformance.net/2009/09/02/how-is-your-marketing-performance/</link>
		<comments>http://blog.marketingperformance.net/2009/09/02/how-is-your-marketing-performance/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 11:17:24 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[tradition]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=601</guid>
		<description><![CDATA[What do you know about your product, company or brand?  Our FREE marketing performance test is 12 questions that measure 7 key areas of your marketing performance.   In just about 15 clicks you can have a thoughtful and measured review of how you're really doing!  Start here.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/09/02/how-is-your-marketing-performance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How innovative is your media plan?</title>
		<link>http://blog.marketingperformance.net/2009/08/31/how-innovative-is-your-media-plan/</link>
		<comments>http://blog.marketingperformance.net/2009/08/31/how-innovative-is-your-media-plan/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:08:54 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=598</guid>
		<description><![CDATA[Effectiveness will result only where the plan is seamless, believable, personalized, and authentic.  There are those engagement words again--- personalized and authentic.  Media planning innovation and technological innovation are fast becoming one and the same.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/08/31/how-innovative-is-your-media-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So much to accomplish!</title>
		<link>http://blog.marketingperformance.net/2009/08/20/so-much-to-accomplish/</link>
		<comments>http://blog.marketingperformance.net/2009/08/20/so-much-to-accomplish/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 15:29:15 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[Catapult Effect]]></category>
		<category><![CDATA[change your business]]></category>
		<category><![CDATA[crisis in business]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=571</guid>
		<description><![CDATA[There is so much to accomplish! Our world changes so rapidly and every day seems to bring a new challenge or crisis for a business that is not keeping pace.  "The Catapult Effect" is about new effectiveness in new ways in a very quick time.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/08/20/so-much-to-accomplish/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“One”derful is wonderful!</title>
		<link>http://blog.marketingperformance.net/2009/08/17/%e2%80%9cone%e2%80%9dderful-is-wonderful/</link>
		<comments>http://blog.marketingperformance.net/2009/08/17/%e2%80%9cone%e2%80%9dderful-is-wonderful/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 14:55:19 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[engagment]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=568</guid>
		<description><![CDATA[Social media = engaging with your customer = “one”derful! So whether it’s a city of emerald green or a road of yellow brick, or just selling more and exceeding your customers expectations—make it wonderful!]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/08/17/%e2%80%9cone%e2%80%9dderful-is-wonderful/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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