Archive for the ‘Social Media’ Category

Township Auditorium Foundation Retains Marketing Performance

Thursday, March 12th, 2009

The Township Auditorium Foundation has retained Marketing Performance, LLC to complete a comprehensive fund raising program that will run concurrently with the Township Auditorium’s $12 million renovation project.

Construction is slated to begin in the summer of 2009 and includes an expanded lobby, backstage support area, upgraded box office, modernized concession area and improved restroom facilities. All money collected during the fund raising campaign will be used to further programs of the Foundation. (more…)

Protocol School of Washington® Retains Marketing Performance

Thursday, March 12th, 2009

The Protocol School of Washington® has partnered with Marketing Performance, LLC to promote its new professional development e-learning series. The series, a sequence of online tutorials, is expected to be available to the public by April 2009 and includes lessons on body language, socializing in professional settings, appropriate business attire and electronic communication etiquette. (more…)

Web Users Shaping Consumer Opinion

Monday, March 9th, 2009

According to a new report from Netpop Research, “Media Shifts to Social,” the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%. The Executive Summary says that Online entertainment is shifting to a small, powerful proportion of social media contributors fueling Web activity through blogs micro-blogs, social media, video and photo sharing.

Key Findings from the study include data such as: (more…)

Hope… let’s keep it alive

Wednesday, December 3rd, 2008

A friend of mine looked at me one day not long ago as I dragged in my daily five or six pounds of mail and said, “You and your media.” He was referring to my daily dose of magazines and newsletters that flood into my “snail” mailbox everyday– a heaping helping that at one time, required me to “make time” to get through it all.

But– as I often say and people often hear but don’t really hear AND I find myself saying more these days– “The simple truths are the greatest truths and things need to be a lot more simple.”

So, I have considerably cut down on the unending flood of literature that I used to think I needed to get through a week, month, quarter– whatever. And I look a lot more at what’s around me and at the simple things we often overlook. Let’s look at one very simple thing now. (more…)

Do Social Marketing Tools Enhance Journalism?

Monday, November 24th, 2008

As an adjunct faculty member of the University of South Carolina’s School of Mass Communication and Information Studies, I am constantly interested in and involved with my students and the way they receive and disseminate information.

Also, being a journalism major myself, I am keenly interested in how social media is being used to report the news. (more…)