Archive for the ‘Traditional Media’ Category

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The Catapult Effect

Tuesday, August 4th, 2009
The Catapult Effect

The Catapult Effect

NEW!

We are pleased to announce the long awaited release of our new book! Robert L. Butt has been writing feverishly on his ebook

“The Catapult Effect – Using Short Term Crisis To Catapult Long Term Success”.


We have created a Kindle, Ipod, Iphone readable version of this book and offering it exclusively on Amazon.com for $5.99.

If you choose to purchase the book at Amazon.com, please be aware that all proceeds from the sale of The Catapult Effect will go to

College of Mass Communications & Information Studies at the University of South Carolina.

To benefit undergraduate studies via scholarships and direct student aid.

Click here to download the .pdf file of The Catapult Effect

To inquire about Marketing Performance Services and your organization please contact us at info@marketingperformance.net.

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Posted in About Us, Highly Recommended, Social Media, Traditional Media, Trends | No Comments »

“How Long Until My Ads Start Working?”

Tuesday, June 9th, 2009

I’ve had an opportunity to spend a good deal of time over the past few months with my good friend and colleague Lorie Gardner at Mad Monkey Productions. One day we got on the topic of internet advertising and immediate nature it affords of seeing results. That was followed by a commiseration of how people (clients) have come to expect “immediacy” from all of their advertising investments whether online or via traditional means.

So, for all you “readers” (and client types) out there—here are a few things to think about when advertising your product or service…anywhere (and yes, even online). (more…)

Posted in Great Ideas, Highly Recommended, Social Media, Traditional Media | 1 Comment »

Township Auditorium Foundation Retains Marketing Performance

Thursday, March 12th, 2009

The Township Auditorium Foundation has retained Marketing Performance, LLC to complete a comprehensive fund raising program that will run concurrently with the Township Auditorium’s $12 million renovation project.

Construction is slated to begin in the summer of 2009 and includes an expanded lobby, backstage support area, upgraded box office, modernized concession area and improved restroom facilities. All money collected during the fund raising campaign will be used to further programs of the Foundation. (more…)

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Posted in Branding, Great Ideas, Highly Recommended, Social Media, Traditional Media, What we\'re working on now | No Comments »

Protocol School of Washington® Retains Marketing Performance

Thursday, March 12th, 2009

The Protocol School of Washington® has partnered with Marketing Performance, LLC to promote its new professional development e-learning series. The series, a sequence of online tutorials, is expected to be available to the public by April 2009 and includes lessons on body language, socializing in professional settings, appropriate business attire and electronic communication etiquette. (more…)

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Posted in Branding, email marketing, Great Ideas, Highly Recommended, internet marketing, Social Media, Traditional Media, What we\'re working on now | Comments Off

Commercials That Open Minds

Sunday, January 25th, 2009

I missed posting last week because the spring semester began at USC and, even though I knew it was coming, I still managed to find myself running behind in preparing for my class; something I admit happens most semesters. Between work in progress, two new clients and getting ready for the class I teach to graduating seniors in “Advertising Campaign Strategy”… I was admittedly….blog-less.

This week, I borrow heavily from Advergirl, (click here) one of the blogs I read as often as it’s updated. Her article “Commercials That Open Minds” focus on two companies—Carnival and Kaplan. I liked her topic for several reasons: (more…)

Posted in Branding, Great Ideas, Highly Recommended, Traditional Media | 1 Comment »

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