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	<title>Marketing Performance, LLC &#187; About Us</title>
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	<link>http://blog.marketingperformance.net</link>
	<description>Smart Engaging Advertising</description>
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		<title>The Myth of the &#8220;Right People&#8221;</title>
		<link>http://blog.marketingperformance.net/2011/03/02/the-myth-of-the-right-people/</link>
		<comments>http://blog.marketingperformance.net/2011/03/02/the-myth-of-the-right-people/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 14:52:29 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[Catapult Effect]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=811</guid>
		<description><![CDATA[I had lunch with a radio sales rep a couple of weeks ago and invariably, as it always does, the conversation turned to reaching “the right people” and how this group of stations could reach exactly the customer my client was after. Now, honestly, I’ve never seen a business fail due to reaching the wrong [...]]]></description>
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		<item>
		<title>Just Over the Horizon</title>
		<link>http://blog.marketingperformance.net/2010/09/30/just-over-the-horizon/</link>
		<comments>http://blog.marketingperformance.net/2010/09/30/just-over-the-horizon/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 14:54:17 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Catapult Effect]]></category>
		<category><![CDATA[change your business]]></category>
		<category><![CDATA[changing your life]]></category>
		<category><![CDATA[creative ideas]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=790</guid>
		<description><![CDATA[This is my “just back from vacation” article. You remember vacations, right? The place you go to relax and forget about “real life,” the place you go to re-think and clear your head. That place. My place this year was Edisto Island, S.C. pictured here by my friend John Sinclair and taken from the deck [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wile E. Coyote, Hero</title>
		<link>http://blog.marketingperformance.net/2010/09/10/wile-e-coyote-hero/</link>
		<comments>http://blog.marketingperformance.net/2010/09/10/wile-e-coyote-hero/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 15:55:44 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=785</guid>
		<description><![CDATA[I sit here today and write after two stunning business losses in two weeks. I shouldn’t be surprised because I hate tire kickers. But more importantly, I hate the time I waste on them even after I promise myself I’ll never do it again. And then, as if by magic or extra sensory perception, a [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2010/09/10/wile-e-coyote-hero/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media or Social Media Marketing?  At which are you better?  Part 2</title>
		<link>http://blog.marketingperformance.net/2010/09/09/social-media-or-social-media-marketing-at-which-are-you-better-part-2/</link>
		<comments>http://blog.marketingperformance.net/2010/09/09/social-media-or-social-media-marketing-at-which-are-you-better-part-2/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 14:11:33 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=779</guid>
		<description><![CDATA[In my previous entry I wrote about Nordstrom and their commitment to the customer “over” social media marketing. I’ll let you read it to catch up. But to continue the conversation, the differences are vast. It&#8217;s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media or Social Media Marketing?  At Which are You Better?</title>
		<link>http://blog.marketingperformance.net/2010/09/01/social-media-or-social-media-marketing-which-are-you-better-at/</link>
		<comments>http://blog.marketingperformance.net/2010/09/01/social-media-or-social-media-marketing-which-are-you-better-at/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 17:59:28 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=775</guid>
		<description><![CDATA[There is a BIG difference. As a lot of my friends know that several weeks ago I was in a shoe shopping mood. I put it out on Facebook for some suggestions of where to go, knowing all along where I was most likely to go, but still wanted to see what people would suggest. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monday Morning Motivator</title>
		<link>http://blog.marketingperformance.net/2010/08/16/monday-morning-motivator/</link>
		<comments>http://blog.marketingperformance.net/2010/08/16/monday-morning-motivator/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:37:51 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=771</guid>
		<description><![CDATA[Trying to be a better blogger while running a business is not easy! Here&#8217;s my Monday morning motivator.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2010/08/16/monday-morning-motivator/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How good are 9 year olds at creating ads?</title>
		<link>http://blog.marketingperformance.net/2009/12/01/how-good-are-9-year-olds-at-creating-ads/</link>
		<comments>http://blog.marketingperformance.net/2009/12/01/how-good-are-9-year-olds-at-creating-ads/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 13:01:33 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[Research Links]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=721</guid>
		<description><![CDATA[Although my 18 year old son would balk at being called a child, truth is, he still is in many ways—many of them good. We were always taught in creative classes to look at life through “child-like” eyes—not “childish,” ‘child-like.” BIG difference. And so it is with Perry when we engage in conversations about advertising, [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/12/01/how-good-are-9-year-olds-at-creating-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Already have an agency relationship?</title>
		<link>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/</link>
		<comments>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 12:40:36 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[Catapult Effect]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=712</guid>
		<description><![CDATA[A lot of people are looking for change right now. If you currently work with an advertising agency, spend just a few moments thinking about the following questions and your responses to them.  We believe that any answer you may have that equals “less than exceeds most expectations” may be an opportunity for a new more productive relationship.  A prospect we’d welcome exploring.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Get Me In!  Get Me Out!</title>
		<link>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/</link>
		<comments>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:01:46 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=707</guid>
		<description><![CDATA[Advertising is what you buy from the sales department of the media. Public Relations (PR) is what you get from the news department—some of it good, some of it not so good.
]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Onederful! Using social media to generate real prospects for your business</title>
		<link>http://blog.marketingperformance.net/2009/11/01/onederful-using-social-media-to-generate-real-prospects-for-your-business/</link>
		<comments>http://blog.marketingperformance.net/2009/11/01/onederful-using-social-media-to-generate-real-prospects-for-your-business/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 01:23:50 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=703</guid>
		<description><![CDATA[ Social media is not a fad, it's here to stay and there are numerous ways to exploit it for your business gain.  ]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/01/onederful-using-social-media-to-generate-real-prospects-for-your-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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