It’s hard to compress fifteen years of work into five minutes but I think my little Sunday afternoon project turned out well. Sorry to all my clients I didn’t include. Perhaps there will be a video #2. Enjoy and be sure to check out our new YouTube channel.
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Sunday, October 25th, 2009“Dynamic…Inspiring…Not for the faint of heart”
Wednesday, October 14th, 2009
Here’s what Lewis Miller of Office Source observes about my new book:
I don’t know about you, but it’s getting harder and harder for me to ignore a pattern in the stream of business advice out there these days – namely, that now is a wonderful time to set yourself apart from the competition by making a really bold commitment to being the best!
I saw it again recently in a dynamic little book by Robert L. Butt entitled The Catapult Effect: Using Short-Term Crisis to Catapult Long Term Success. In this inspiring book Butt urges all of us to tap the entrepreneurial spirit within, rally the troops and “pull out all the stops” to blast holes in the fortress that’s keeping us from our goals.
It’s not advice for the faint hearted, that’s for sure. But my own observations confirm that, during the last twelve to eighteen months, some customers have abandoned their usual suppliers due to cuts in service, and a “stripped down” approach that seems to reduce value. Are you and I among the companies getting new customers as a result – or are we among those seeing declines?
What are your observations? How are you taking advantage of the current climate? And how can we help each other “load up” our catapults? Your comments are welcome below.
And Robert Butt’s book is available as a free download from his website: www.marketingperformance.net Enjoy!
Three Simple, but Effective Marketing Strategies
Monday, September 21st, 2009Integrate Your Marketing Efforts – As an internet marketing consulting firm we oftentimes find that online communications are somehow segregated from other communication vehicles. By simply integrating, or at least informing your online marketers of what is taking place online they can better help to make sure that your online efforts can benefit.
At Marketing Performance we have developed a list of seven ways that marketing programs can be better integrated. You can view our free down loadable white papers Tips on Increasing Your Marketing ROI
Develop Key Performance Indicators – Essentially key performance indicators or KPI’s are how you define success in your organization. While obviously sales is the primary metric, it is also critical to develop other metrics that allow you to measure your organization more upstream and hence develop greater predicative measurement tools that can help you pinpoint trends before they impact the bottom line. Also KPI’s can help you better analyze your marketing efforts in quantifiable ways that can provide value to the organization.
A few examples of KPI’s that we’ve helped companies integrate include measuring number of site visitors in a given sales territory or region, analyze visitor content interest (what products are the most popular and which are being ignored).
Expanded Exposure to New Markets for Free – Through a strategic use of search engines it is possible to capture new markets in ways that build long-term revenue and marketshare. Several Marketing Performance clients have actually entered brand new markets through this strategy that leveraged their current internal experience as well as long-term strategic directions.
Measuring Your Brand Effectiveness
Saturday, September 5th, 2009
Brand Measurement
How do you measure your business success? Where does your company stand, and where would you like to improve? It’s often about more than financial gains. Consider these seven ways to chart your business success.
1. Gross sales
Most companies rely on a single number to assess success: gross revenue from sales of products or services. But this figure can be misleading, particularly if you have high overhead or other expenses that can distort this snapshot of overall business activities. Calculating your gross revenue over a specific time period is a good place to start, but don’t rely on it as your only yardstick.
2. Profits
Imagine two very different businesses. One business with low overhead and high profit margins. The other is a much larger business with higher sales volume but with an overhead and other expenses that eat up much of the profits. Both companies end up with the same net profit. Which is the more appealing business? I argue that it’s the lean and nimble firm, one that drives profits while steering clear of the complexities that so often drain the management of a larger enterprise. Remember, at the end of the day, it’s net profits — not gross dollars — that really matter. (more…)
Targeting Online Consumers
Tuesday, August 25th, 2009
Targeting Online Consumers
We’ve all done it, whether driving to an important business meeting, a trade show or a tourist attraction with restless kids in the car: gotten lost and refused to pull over and ask for directions, or at least waited far too long to do so, wasting time and causing ourselves and our fellow passengers a lot of unnecessary aggravation.
The same can be said for online marketing, especially during slow economic periods when engaging consumers rather than the hard sell becomes more important than ever so that you can stay top of mind with your customers and be in a strong position for the turnaround.
Download a copy of Marketing Performance Targeting Online Consumers Report.