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	<title>Marketing Performance, LLC</title>
	<link>http://blog.marketingperformance.net</link>
	<description>Smart Engaging Advertising</description>
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		<title>Social Media or Social Media Marketing?  Which are you better at?</title>
		<description><![CDATA[There is a BIG difference. As a lot of my friends know that several weeks ago I was in a shoe shopping mood.  I put it out on Facebook for some suggestions of where to go, knowing all along where I was most likely to go, but still wanted to see what people would suggest.  [...]]]></description>
		<link>http://blog.marketingperformance.net/2010/09/01/social-media-or-social-media-marketing-which-are-you-better-at/</link>
			</item>
	<item>
		<title>Monday Morning Motivator</title>
		<description><![CDATA[Trying to be a better blogger while running a business is not easy!  Here&#8217;s my Monday morning motivator.]]></description>
		<link>http://blog.marketingperformance.net/2010/08/16/monday-morning-motivator/</link>
			</item>
	<item>
		<title>What Are You Trying to Make Happen?  And How Will You Measure Progress?</title>
		<description><![CDATA[“When you don’t know where you’re going, any road will get you there.” - Cheshire Cat, Alice in Wonderland Violent crime in America declined each year from 1993 to 2004. Then just about the time the iPod became popular in 2005, violent crime began trending upward.  CONCLUSION: iPods cause violent crime. Or at least that [...]]]></description>
		<link>http://blog.marketingperformance.net/2010/08/11/what-are-you-trying-to-make-happen-and-how-will-you-measure-progress/</link>
			</item>
	<item>
		<title>Superior service does not improve profit; profit improves superior service.</title>
		<description><![CDATA[I just read that.  Then I read it again.  And then, I read it at least three more times and really thought about it.  Why?  Because it’s true.  How can you test this theory? As Blair Enns, the guy who wrote the headline above, does—and I will admit, it’s true in my office.  The test [...]]]></description>
		<link>http://blog.marketingperformance.net/2010/07/21/superior-service-does-not-improve-profit-profit-improves-superior-service/</link>
			</item>
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		<title>How good are 9 year olds at creating ads?</title>
		<description><![CDATA[Although my 18 year old son would balk at being called a child, truth is, he still is in many ways—many of them good.  We were always taught in creative classes to look at life through “child-like” eyes—not “childish,” ‘child-like.”  BIG difference.  And so it is with Perry when we engage in conversations about advertising, [...]]]></description>
		<link>http://blog.marketingperformance.net/2009/12/01/how-good-are-9-year-olds-at-creating-ads/</link>
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		<title>The myth of the great ad</title>
		<description><![CDATA[ It doesn’t matter how good you are with nouns or verbs when the core message is boring.  There is no good way to tell a bad story.  And ultimately, it’s the core message of your campaign that determines the success of your advertising.]]></description>
		<link>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/</link>
			</item>
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		<title>Already have an agency relationship?</title>
		<description><![CDATA[A lot of people are looking for change right now. If you currently work with an advertising agency, spend just a few moments thinking about the following questions and your responses to them.  We believe that any answer you may have that equals “less than exceeds most expectations” may be an opportunity for a new more productive relationship.  A prospect we’d welcome exploring.]]></description>
		<link>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/</link>
			</item>
	<item>
		<title>Get Me In!  Get Me Out!</title>
		<description><![CDATA[Advertising is what you buy from the sales department of the media. Public Relations (PR) is what you get from the news department—some of it good, some of it not so good.
]]></description>
		<link>http://blog.marketingperformance.net/2009/11/05/get-me-in-get-me-out/</link>
			</item>
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		<title>Onederful! Using social media to generate real prospects for your business</title>
		<description><![CDATA[ Social media is not a fad, it's here to stay and there are numerous ways to exploit it for your business gain.  ]]></description>
		<link>http://blog.marketingperformance.net/2009/11/01/onederful-using-social-media-to-generate-real-prospects-for-your-business/</link>
			</item>
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		<title>Fewer calories, smaller can</title>
		<description><![CDATA[For now, it’s a 7.5-ounce conversation piece, but Coca-Cola is hoping consumers will also be looking to its new 90-calorie mini can as a means of managing caloric intake.]]></description>
		<link>http://blog.marketingperformance.net/2009/10/30/fewer-calories-smaller-can/</link>
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