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	<title>Marketing Performance, LLC &#187; brand equity</title>
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	<link>http://blog.marketingperformance.net</link>
	<description>Smart Engaging Advertising</description>
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		<title>Social Media or Social Media Marketing?  At which are you better?  Part 2</title>
		<link>http://blog.marketingperformance.net/2010/09/09/social-media-or-social-media-marketing-at-which-are-you-better-part-2/</link>
		<comments>http://blog.marketingperformance.net/2010/09/09/social-media-or-social-media-marketing-at-which-are-you-better-part-2/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 14:11:33 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=779</guid>
		<description><![CDATA[In my previous entry I wrote about Nordstrom and their commitment to the customer “over” social media marketing.  I’ll let you read it to catch up.  But to continue the conversation, the differences are vast. It&#8217;s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Are You Trying to Make Happen?  And How Will You Measure Progress?</title>
		<link>http://blog.marketingperformance.net/2010/08/11/what-are-you-trying-to-make-happen-and-how-will-you-measure-progress/</link>
		<comments>http://blog.marketingperformance.net/2010/08/11/what-are-you-trying-to-make-happen-and-how-will-you-measure-progress/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 19:42:14 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[creative ideas]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing performance]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=767</guid>
		<description><![CDATA[“When you don’t know where you’re going, any road will get you there.” - Cheshire Cat, Alice in Wonderland Violent crime in America declined each year from 1993 to 2004. Then just about the time the iPod became popular in 2005, violent crime began trending upward.  CONCLUSION: iPods cause violent crime. Or at least that [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2010/08/11/what-are-you-trying-to-make-happen-and-how-will-you-measure-progress/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How good are 9 year olds at creating ads?</title>
		<link>http://blog.marketingperformance.net/2009/12/01/how-good-are-9-year-olds-at-creating-ads/</link>
		<comments>http://blog.marketingperformance.net/2009/12/01/how-good-are-9-year-olds-at-creating-ads/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 13:01:33 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[Research Links]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=721</guid>
		<description><![CDATA[Although my 18 year old son would balk at being called a child, truth is, he still is in many ways—many of them good.  We were always taught in creative classes to look at life through “child-like” eyes—not “childish,” ‘child-like.”  BIG difference.  And so it is with Perry when we engage in conversations about advertising, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Already have an agency relationship?</title>
		<link>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/</link>
		<comments>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 12:40:36 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[Catapult Effect]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=712</guid>
		<description><![CDATA[A lot of people are looking for change right now. If you currently work with an advertising agency, spend just a few moments thinking about the following questions and your responses to them.  We believe that any answer you may have that equals “less than exceeds most expectations” may be an opportunity for a new more productive relationship.  A prospect we’d welcome exploring.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring Your Brand Effectiveness</title>
		<link>http://blog.marketingperformance.net/2009/09/05/corporate_branding/</link>
		<comments>http://blog.marketingperformance.net/2009/09/05/corporate_branding/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 17:25:39 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[change your business]]></category>
		<category><![CDATA[changing your life]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[marketing performance]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=604</guid>
		<description><![CDATA[How do you measure your business success? Where does your company stand, and where would you like to improve? It’s often about more than financial gains. Consider these seven ways to chart your business success. 1. Gross sales Most companies rely on a single number to assess success: gross revenue from sales of products or [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/09/05/corporate_branding/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How is Your Brand Health?</title>
		<link>http://blog.marketingperformance.net/2009/08/28/how-is-your-brand-health/</link>
		<comments>http://blog.marketingperformance.net/2009/08/28/how-is-your-brand-health/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 18:59:08 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=586</guid>
		<description><![CDATA[Contrary to conventional wisdom, there is a key set of fundamental metrics — which can be actively managed — linking the health of a brand to revenue and consumer commitment. Executives like to talk about strong brands as platforms for sustained growth. In the management literature, the link between brand equity and shareholder value is [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/08/28/how-is-your-brand-health/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of Brand Equity</title>
		<link>http://blog.marketingperformance.net/2009/07/22/the-importance-of-brand-equity/</link>
		<comments>http://blog.marketingperformance.net/2009/07/22/the-importance-of-brand-equity/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 01:26:34 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[cashing in your equity]]></category>
		<category><![CDATA[coors light]]></category>
		<category><![CDATA[marketing grader]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=473</guid>
		<description><![CDATA[Ultimately your marketing performance lies in your hands. The power of your brand lies in the minds of your customers; in what they have experienced and learned about it over time. Everything your company does can help enhance or detract from that brand equity. Would you like to learn more about maximizing your marketing performance?
Visit us online at www.marketingperformance.net for additional free reports and advice
]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/07/22/the-importance-of-brand-equity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Integrated Marketing Communications</title>
		<link>http://blog.marketingperformance.net/2009/07/22/integrated-marketing-communications/</link>
		<comments>http://blog.marketingperformance.net/2009/07/22/integrated-marketing-communications/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 01:16:46 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[customer loyalty]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=469</guid>
		<description><![CDATA[Ultimately your marketing performance lies in your hands. The power of your brand lies in the minds of your customers; in what they have experienced and learned about it over time. Everything your company does can help enhance or detract from that brand equity. Would you like to learn more about maximizing your marketing performance?
Visit us online at www.marketingperformance.net for additional free reports and advice
]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/07/22/integrated-marketing-communications/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Do You Offer A Valuable Product Or Service?</title>
		<link>http://blog.marketingperformance.net/2009/07/22/do-you-offer-a-valuable-product-or-service/</link>
		<comments>http://blog.marketingperformance.net/2009/07/22/do-you-offer-a-valuable-product-or-service/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 01:03:48 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[cascade]]></category>
		<category><![CDATA[value for your branding]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=465</guid>
		<description><![CDATA[Ultimately your marketing performance lies in your hands. The power of your brand lies in the minds of your customers; in what they have experienced and learned about it over time. Everything your company does can help enhance or detract from that brand equity. Would you like to learn more about maximizing your marketing performance?
Visit us online at www.marketingperformance.net for additional free reports and advice
]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/07/22/do-you-offer-a-valuable-product-or-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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