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	<title>Marketing Performance, LLC &#187; Branding</title>
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	<link>http://blog.marketingperformance.net</link>
	<description>Smart Engaging Advertising</description>
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		<title>Social Media or Social Media Marketing?  Which are you better at?</title>
		<link>http://blog.marketingperformance.net/2010/09/01/social-media-or-social-media-marketing-which-are-you-better-at/</link>
		<comments>http://blog.marketingperformance.net/2010/09/01/social-media-or-social-media-marketing-which-are-you-better-at/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 17:59:28 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=775</guid>
		<description><![CDATA[There is a BIG difference. As a lot of my friends know that several weeks ago I was in a shoe shopping mood.  I put it out on Facebook for some suggestions of where to go, knowing all along where I was most likely to go, but still wanted to see what people would suggest.  [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Are You Trying to Make Happen?  And How Will You Measure Progress?</title>
		<link>http://blog.marketingperformance.net/2010/08/11/what-are-you-trying-to-make-happen-and-how-will-you-measure-progress/</link>
		<comments>http://blog.marketingperformance.net/2010/08/11/what-are-you-trying-to-make-happen-and-how-will-you-measure-progress/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 19:42:14 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising failures]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[creative ideas]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing performance]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=767</guid>
		<description><![CDATA[“When you don’t know where you’re going, any road will get you there.” - Cheshire Cat, Alice in Wonderland Violent crime in America declined each year from 1993 to 2004. Then just about the time the iPod became popular in 2005, violent crime began trending upward.  CONCLUSION: iPods cause violent crime. Or at least that [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2010/08/11/what-are-you-trying-to-make-happen-and-how-will-you-measure-progress/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How good are 9 year olds at creating ads?</title>
		<link>http://blog.marketingperformance.net/2009/12/01/how-good-are-9-year-olds-at-creating-ads/</link>
		<comments>http://blog.marketingperformance.net/2009/12/01/how-good-are-9-year-olds-at-creating-ads/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 13:01:33 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[creative marketing strategy]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[Research Links]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=721</guid>
		<description><![CDATA[Although my 18 year old son would balk at being called a child, truth is, he still is in many ways—many of them good.  We were always taught in creative classes to look at life through “child-like” eyes—not “childish,” ‘child-like.”  BIG difference.  And so it is with Perry when we engage in conversations about advertising, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The myth of the great ad</title>
		<link>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/</link>
		<comments>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:47:16 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=715</guid>
		<description><![CDATA[ It doesn’t matter how good you are with nouns or verbs when the core message is boring.  There is no good way to tell a bad story.  And ultimately, it’s the core message of your campaign that determines the success of your advertising.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/15/the-myth-of-the-great-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Already have an agency relationship?</title>
		<link>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/</link>
		<comments>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 12:40:36 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[Catapult Effect]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=712</guid>
		<description><![CDATA[A lot of people are looking for change right now. If you currently work with an advertising agency, spend just a few moments thinking about the following questions and your responses to them.  We believe that any answer you may have that equals “less than exceeds most expectations” may be an opportunity for a new more productive relationship.  A prospect we’d welcome exploring.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/11/10/already-have-an-agency-relationship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fewer calories, smaller can</title>
		<link>http://blog.marketingperformance.net/2009/10/30/fewer-calories-smaller-can/</link>
		<comments>http://blog.marketingperformance.net/2009/10/30/fewer-calories-smaller-can/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 20:23:26 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[Newswire]]></category>
		<category><![CDATA[coca cola]]></category>
		<category><![CDATA[New Ideas]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=700</guid>
		<description><![CDATA[For now, it’s a 7.5-ounce conversation piece, but Coca-Cola is hoping consumers will also be looking to its new 90-calorie mini can as a means of managing caloric intake.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/10/30/fewer-calories-smaller-can/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blind Spots and Other Driving Hazards…. On the road and in your business.</title>
		<link>http://blog.marketingperformance.net/2009/09/13/blind-spots-and-other-driving-hazzards%e2%80%a6-on-the-road-and-in-your-business/</link>
		<comments>http://blog.marketingperformance.net/2009/09/13/blind-spots-and-other-driving-hazzards%e2%80%a6-on-the-road-and-in-your-business/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 19:35:30 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[competitive analysis]]></category>
		<category><![CDATA[customer profiling]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[relevance]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=624</guid>
		<description><![CDATA[Did you work hard to “build up your business” and now you’re taking it easy a little, enjoying the fruits of your labor? Congratulations. That warm glow you’re feeling means you’re about to be toast. ]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/09/13/blind-spots-and-other-driving-hazzards%e2%80%a6-on-the-road-and-in-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring Your Brand Effectiveness</title>
		<link>http://blog.marketingperformance.net/2009/09/05/corporate_branding/</link>
		<comments>http://blog.marketingperformance.net/2009/09/05/corporate_branding/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 17:25:39 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business barriers]]></category>
		<category><![CDATA[business gains]]></category>
		<category><![CDATA[change your business]]></category>
		<category><![CDATA[changing your life]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[marketing performance]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=604</guid>
		<description><![CDATA[How do you measure your business success? Where does your company stand, and where would you like to improve? It’s often about more than financial gains. Consider these seven ways to chart your business success. 1. Gross sales Most companies rely on a single number to assess success: gross revenue from sales of products or [...]]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/09/05/corporate_branding/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How innovative is your media plan?</title>
		<link>http://blog.marketingperformance.net/2009/08/31/how-innovative-is-your-media-plan/</link>
		<comments>http://blog.marketingperformance.net/2009/08/31/how-innovative-is-your-media-plan/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:08:54 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=598</guid>
		<description><![CDATA[Effectiveness will result only where the plan is seamless, believable, personalized, and authentic.  There are those engagement words again--- personalized and authentic.  Media planning innovation and technological innovation are fast becoming one and the same.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/08/31/how-innovative-is-your-media-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Value and Differentiation Mean More</title>
		<link>http://blog.marketingperformance.net/2009/08/12/value-and-differentiation-mean-more/</link>
		<comments>http://blog.marketingperformance.net/2009/08/12/value-and-differentiation-mean-more/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 10:56:13 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Great Ideas]]></category>
		<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://blog.marketingperformance.net/?p=565</guid>
		<description><![CDATA[Management guru Peter Drucker wisely noted, “satisfaction, quality and service is not what you put into it. It's what the customer gets out of it.”  As business owners find their way to the new consumer in the new marketplace,  no one would even begin to call it easy out there as organizations struggle to stay afloat with tighter credit, excess inventory, and often more salespeople on the floor than customers, accompanied by a distinct lack of service and deliveries that are late, misaddressed, or forgotten.]]></description>
		<wfw:commentRss>http://blog.marketingperformance.net/2009/08/12/value-and-differentiation-mean-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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