As marketers, we need ensure that we are doing everything we possible can to reach these consumers at a time when they are interested in our value proposition. This means that our message has to be where the consumers are looking all the time.

MarketingPerformance.net

The progression of marketing – moving beyond traditional to include interactive, consumer driven, social marketing has spread like MySpace users.

Our customers are ushering in a new era in which marketers blend communication messages across all available media channels into a continuous brand experience. As part of a successful integrated marketing strategy, Marketing Performance integrates public relations, advertising, online, social media, etc; and other communications elements into one cohesive entity all sharing the same message.

Many organizations today are now embracing this concept of integrated marketing. Instead of dividing marketing communications into separate groups that rarely communicate; organizations are now integrating all marketing disciplines under one umbrella; thus, making every communication consistent with one message, sharing the same strategy. This also allows marketers to execute marketing campaigns more efficiently without having to jump through hoops to get approvals for creative, content, messaging, etc. (more…)