Email is such a vital part of today’s marketing mix. Already, much has been written about President-elect Barack Obama’s campaign and its highly effective use of new media and direct marketing tactics to tap into and engage with a wide base of supporters. Many say this strategy gave Democrats the crucial edge needed to win this year’s election.

It wasn’t just Obama’s presidential campaign that used email effectively this year; it was the Democratic National Committee program as a whole. They followed email marketing best practices to engage and inform their subscribers, as well as solicit donations.

Here are a few lessons we can all take away from the DNC’s email program from the past year: (more…)