Posts Tagged ‘Social Media’

Just Over the Horizon

Thursday, September 30th, 2010

This is my “just back from vacation” article. You remember vacations, right? The place you go to relax and forget about “real life,” the place you go to re-think and clear your head. That place. My place this year was Edisto Island, S.C. pictured here by my friend John Sinclair and taken from the deck of the house a bunch of friends shared for a week. Just look at that moonlit horizon. You remember horizons, right? The imaginary line that recedes as you approach it. Happiness is like that for some people. Are you one of them? Do you think of happiness as being out there for you “someday, maybe, as soon as…? Just like those horizons?

Now before you get offended and write me a snippy little email, consider the words of a man who lived 2,000 years ago. “To what can I compare this generation? They are like children sitting in the marketplaces and calling out to others: ‘We played the flute for you, and you did not dance; we sang a dirge and you did not mourn…‘” Evidently people two thousand years ago – just like people today – believed moods were the result of circumstances and environment. But unless you suffer from a chemical imbalance, I believe your mood is the result of where you’ve chosen to focus your attention.

While I didn’t really want to come back to work, from vacation (sorry clients- like you but didn’t really miss you), it made me able to re-think what I’m doing and how I do it. Here is my thought: (more…)

Social Media or Social Media Marketing? At which are you better? Part 2

Thursday, September 9th, 2010

In my previous entry I wrote about Nordstrom and their commitment to the customer “over” social media marketing. I’ll let you read it to catch up. But to continue the conversation, the differences are vast. It’s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your marketing and posts about your product or service; the difference between marketers who focus externally on how the brand is broadcast versus internally on how the brand is realized.

Several years ago I woke up one morning and had a voicemail message; no missed calls, just a message. I clicked my voicemail and listened intently and then humorously as Samuel L. Jackson called me by name, called out a friend’s name and told me some wild story—all while issuing a tirade of expletives. It was a computer generated promotion for the yet to be released movie, “Snakes on a Plane.”

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Social Media or Social Media Marketing? At Which are You Better?

Wednesday, September 1st, 2010

There is a BIG difference.

As a lot of my friends know that several weeks ago I was in a shoe shopping mood. I put it out on Facebook for some suggestions of where to go, knowing all along where I was most likely to go, but still wanted to see what people would suggest. Here’s how it went:

Retailer #1- I spent 15 minutes trying to find someone to offer assistance. The only employees to be found were behind checkout counter with a long line. I left frustrated.

Retailer #2- I walked into a store that looked like hell’s storage room (or my teenage son’s bedroom) with deep piles of shoes that hadn’t been restocked, used footies, etc. I left disgusted.

Retailer #3- I finally went to Nordstrom at SouthPark Mall. As always, the store was clean and well staffed. I got attention and helpful assistance from a sales associate and guess what— I bought shoes.

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The myth of the great ad

Sunday, November 15th, 2009

Top secret
Photo by daliborlev
You can do a great job constructing a badly designed house. But when you are through, you’ve still got a badly designed house. Right? It doesn’t matter how good you are with a hammer if the blueprints themselves are faulty. Ads are like houses.

It doesn’t matter how good you are with nouns or verbs when the core message is boring. There is no good way to tell a bad story. And ultimately, it’s the core message of your campaign that determines the success of your advertising.

Give a powerful core message to an average writer and the little business on the corner can leap from Main Street to Wall Street. But give an average message to a powerful writer and ….yeah, you get it.

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Already have an agency relationship?

Tuesday, November 10th, 2009

sanaa, zollverein kubus, 2003-2006
Photo by seier+seier+seier
A lot of people are looking for change right now. If you currently work with an advertising agency, spend just a few moments thinking about the following questions and your responses to them. We believe that any answer you may have that equals “less than exceeds most expectations” may be an opportunity for a new more productive relationship. A prospect we’d welcome exploring.

1) Overall how do you rate your agency’s creative team on your business?

2) Does your agency appoint sufficiently qualified creative talent to meet your needs in?

  • strategic creative direction
  • copywriting
  • art direction/design
  • broadcast production
  • print production

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