Integrate Your Marketing Efforts – As an internet marketing consulting firm we oftentimes find that online communications are somehow segregated from other communication vehicles. By simply integrating, or at least informing your online marketers of what is taking place online they can better help to make sure that your online efforts can benefit.
At Marketing Performance we have developed a list of seven ways that marketing programs can be better integrated. You can view our free down loadable white papers Tips on Increasing Your Marketing ROI
Develop Key Performance Indicators – Essentially key performance indicators or KPI’s are how you define success in your organization. While obviously sales is the primary metric, it is also critical to develop other metrics that allow you to measure your organization more upstream and hence develop greater predicative measurement tools that can help you pinpoint trends before they impact the bottom line. Also KPI’s can help you better analyze your marketing efforts in quantifiable ways that can provide value to the organization.
A few examples of KPI’s that we’ve helped companies integrate include measuring number of site visitors in a given sales territory or region, analyze visitor content interest (what products are the most popular and which are being ignored).
Expanded Exposure to New Markets for Free – Through a strategic use of search engines it is possible to capture new markets in ways that build long-term revenue and marketshare. Several Marketing Performance clients have actually entered brand new markets through this strategy that leveraged their current internal experience as well as long-term strategic directions.
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