Is social media becoming PR?

http://foghound.com/blog/2013/04/17/is-social-media-becoming-pr

Open letter to millennials—PR industry edition

http://ragan.com/Main/Articles/46559.aspx

20 Words And Phrases That Will Doom Your Pitch

http://prdaily.com/Main/Articles/c171a73e-41c0-4b52-b3fa-c22816aab16f.aspx

Brand Spotlight: Behind-the-Scenes of LuLu*s Fashion Blogger Program

http://prcouture.com/2013/04/18/brand-spotlight-behind-the-scenes-of-lulus-fashion-blogger-program

4 Big Ideas for Your Social Media Strategy

http://inc.com/judith-ohikuare/ad-age-conference-4-tips-social-media.html