Don’t Only Measure Your Brand Success With Direct ROI Indicators

http://socialmediatoday.com/laurentfrancois/1280951/do-you-seriously-measure-your-brand-pulse-just-direct-roi-indicators

10 Tips For Getting The Most Out Of Marketing Via Foursquare

http://marketingland.com/10-business-tips-for-getting-the-most-out-of-foursquare-35040

How and Why to Drive Employee Adoption of Social Media

http://socialmediatoday.com/socialcade/1285606/how-and-why-drive-employee-adoption-social-media

6 Reasons “No” Will Save Your Marketing Strategy

http://portent.com/blog/internet-marketing/6-reasons-no-will-save-your-marketing-strategy.htm

Five Common Errors in Marketing-Performance Evaluation and Measurement

http://marketingprofs.com/articles/2013/10244/five-common-errors-in-marketing-performance-evaluation-and-measurement