I’ve had an opportunity to spend a good deal of time over the past few months with my good friend and colleague Lorie Gardner at Mad Monkey Productions.One day we got on the topic of internet advertising and the immediate nature it affords of seeing results.That was followed by a commiseration of how people (clients) have come to expect “immediacy” from all of their advertising investments whether online or via traditional means.

So, for all you “readers” (and client types)out there—here are a few things to think about when advertising your product or service…anywhere (and yes, even online). Read the rest of this entry »