Facebook ‘Likes’ Do Not a Brand Make

May 29th, 2013

It is an on-going process educating clients and non-clients alike on some of what I think are the important nuances of social media.   One of these?  The ‘Like’ button on Facebook.  I maintain my opinion that a ‘Like’ on Facebook has never been tied to a purchase or sale of a product—at least in the sense that it has been studied and proven, or disproven.  (If anyone has other information, I’d love to read it.)  To me, a ‘Like’ is just a like.  It’s not a ‘buy-in,’ an endorsement, and it’s most definitely not what every brand wants with the consumer….. a ‘relationship.’ So consider this:

Consumer creativity contests are all the rage these days, just like ‘Likes’ on Facebook.  One that recently caught my eye was Heineken’s global competition to design a new bottle in their “Remix our Future” contest.   So, for a brand that has a whopping 13,000,000 ‘Likes’ on Facebook, what do you think their actual participation was?  The contest was run on their Facebook page. Read the rest of this entry »

Shoppers Prefer Personalized Brick & Mortar vs. Online

May 28th, 2013

According to a recent study from Synqera, by Instant.Ly, more than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences, but that checkout remains the number one pain point for 73% of U.S. consumers. Read the rest of this entry »

Local Marketing Campaigns Overwhelming Marketing Staffs

May 1st, 2013
Local Marketing Campaigns Overwhelming Marketing Staffs

According to a new study from the Chief Marketing Officer Council, “Brand Automation for Local Activation,” in partnership with Balihoo, only 8% of the 296 brand marketers surveyed were extremely satisfied with the way new product, pricing or promotional campaigns are executed and leveraged by local field sales, reseller, franchise or partner networks. 52% of marketers believe comprehensive brand campaign automation is necessary to strengthen ties between the head office and local customer-facing resources and touchpoints.

While 59% of national marketers say that local demand generation is essential to their business growth, only 7% feel they have highly evolved campaigns and measures in place that can activate consumers at a local level. Marketers are relying on Read the rest of this entry »

Retailers and Consumers Out of Sync Regarding Shopping Expectation and Experience

May 1st, 2013
Retailers and Consumers Out of Sync Regarding Shopping Expectations and Experience

According to new research by Accenture, the “Seamless Retail Study,” 49% of consumers believe the best thing retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels. 89% of consumers said it is important for retailers to let them shop for products in the way that is most convenient for them, no matter which sales channel they choose.

94% of all survey participants found in-store shopping easy. They are less bullish, however, about their experience with other shopping channels: 74% said online shopping Read the rest of this entry »

Email Marketing Works

March 18th, 2013

Research Brief

According to a quick data study by Docstoc, 94% of all internet users use the internet to send or read e-mails. That is more than any other activity.

More than:

  • The use of search engines (87%)
  • The use of maps and finding directions (86)
  • Checking the weather (81%)
  • Getting news (75%)
  • Buying a product (66%)
  • Using social networking sites (61%)

Additionally, studies have found that in 2011 email marketing had a return on investment (ROI) of  Read the rest of this entry »