The first iPhone ad in 2007 and today

June 5th, 2012

This has nothing to do with anything except that it’s fun to watch.  The very first ad for iPhone from 2007 was just a tease of the actual product– mainly because it wouldn’t be on the market for another 5 or 6 months.   From a 2007 product tease to “Rock God.”

 

Research Brief- Web Influences Trillion Dollar Retail Sales

October 27th, 2011

New research from GroupM Search, with research partner Kantar Media Compete, reveals that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. The study, featuring RadioShack, Audi, and a national entertainment brand, also shows that when a shopper conducts a search online and clicks on a link, 90% of those clicks are on the organic listings of a search engine results page.

Forrester Research projected online retail revenues to be $173 billion in 2010, growing over 40% to reach nearly $250 billion by 2014. Yet for all the projected growth, the online channel will account for just 8% of total retail sales revenue. A deeper look at the numbers confirms that this drastically undervalues the role of the Web in the retail industry, says the GroupM study. Read the rest of this entry »

How People Learn About Their Communities– It May Not Be Where You Think

October 20th, 2011

I’m teaching about 100 freshman and sophomore Mass Comm students this semester at the University of South Carolina. I actually have 260 students. But I figure, I might be “teaching” 100 of them. And one of the things we discuss often, is “where” and “how” they get their news and find out about local happenings.

According to a survey by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, contrary to much of the conventional understanding of how people learn about their communities, Americans turn to a wide range of platforms to get local news and information. Overall, the picture revealed by the data is that of a richer and more nuanced ecosystem of community news and information than researchers have previously identified.

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That 6 hours a week you spend on social media? Where does that time come from?

May 4th, 2011

58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly. My question is this– from where is that time coming? The days, even though they feel longer, didn’t really get any longer. And while 90% of marketers agree that social media is important to their businesses it’s still time that is coming from somewhere else. But where? Prospecting? Selling? Personal Development? Other business development activities? Here are the findings:

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Research Brief– People Now Expect Daily Deals

May 4th, 2011

According to research from Yahoo! Mail and Ipsos OTX MediaCT, reported by EMarketer, consumers will not quickly tire of the daily deal websites and mailing offerings, nor the rush of established online companies like Google and Facebook to get into everyday promotions. In March, BIA/Kelsey predicted US daily deal site revenues would reach $1.25 billion this year.
The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.

Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the messages. And most access the emails at least once a day. Read the rest of this entry »