Marketing to a customer segment of one
http://dmnews.com/marketing-to-a-customer-segment-of-one/article/262747?spMailingID=4909209&spJobID=55069693&DCMP=EMC-DMN_iMktingNewsDaily&spReportId=NTUwNjk2OTMS1&spUserID=MjI1NDQ1Nzc4OQS2
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