Marketing ROI

Times are tough for organizations large and small right now in 2009. Oftentimes organizations overlook the power of marketing and look to cut expenses in that area. As a marketing professional I am saying “Don’t Cut Your Marketing Budget- Increase it!” but I am also a business owner, and as a business owner I am saying “Don’t Cut Your Marketing Budget- Increase it!”

Here’s why:

What does improving a website’s conversion rate do for an organization’s Roi on marketing budget.

Let’s suppose your site draws 100,000 unique visitors per month and you have an average conversion rate of 2.5%. If you average sale is $50, then you gross about $125,000 a month. Let’s also say that after some optimization work and a few split testing actions, you increaseyour overall conversion rate by just 10% (very achievable goal with Marketing Performance), and your conversion rate is now 2.75%. Your monthly gross is now $137,500. The incremental annualized revenue realized is $150,000 more than where you began.

Now, imagine if you do nothing. How much money are you leaving on your competitors table?

Contact Marketing Performance Today and improve your marketing ROI!

Tags: business barriers, call to action, cause related marketing, educate, email, email marketing

This entry was posted on Friday, September 11th, 2009 at 6:29 pm and is filed under Great Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.