Research Brief
According to a quick data study by Docstoc, 94% of all internet users use the internet to send or read e-mails. That is more than any other activity.
More than:
- The use of search engines (87%)
- The use of maps and finding directions (86)
- Checking the weather (81%)
- Getting news (75%)
- Buying a product (66%)
- Using social networking sites (61%)
Additionally, studies have found that in 2011 email marketing had a return on investment (ROI) of 4,000%. Email marketing works and it is worth the effort, says the report. 85% of small business owners plan to increase their use of email marketing in 2013.
Email open rates are the highest within 1 hour of delivery, 24% of all emails are opened within 1 hour of delivery.
| Email Stats (% of Responses; % of Group) | |||
| Arrival Time | % of Emails | Open Ratio (OR) | Click-Through Rate (CTR) |
| 12am-6 am |
5.9% |
6.31% |
2.22% |
| 6am-12pm |
38.7 |
7.05 |
1.53 |
| 12pm-6pm |
25.8 |
10.61 |
2.22 |
| 6pm012am |
29.6 |
8.33 |
2.30 |
| Source: Docstoc, February 2013 | |||
Tags: advertising, creative marketing strategy, email marketing, marketing, marketing performance, social marketing, Social Media, social networking