Archive for the ‘email marketing’ Category
Thursday, October 20th, 2011
I’m teaching about 100 freshman and sophomore Mass Comm students this semester at the University of South Carolina. I actually have 260 students. But I figure, I might be “teaching” 100 of them. And one of the things we discuss often, is “where” and “how” they get their news and find out about local happenings.
According to a survey by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, contrary to much of the conventional understanding of how people learn about their communities, Americans turn to a wide range of platforms to get local news and information. Overall, the picture revealed by the data is that of a richer and more nuanced ecosystem of community news and information than researchers have previously identified.
(more…)
Tags: advertising, brand loyalty, Branding, business barriers, business gains, creative marketing strategy, Creativity, marketing, Social Media, Traditional Media
Posted in email marketing, internet marketing, Search Marketing, Social Media, Traditional Media, Trends | No Comments »
Tuesday, October 26th, 2010
For those who didn’t know, I teach at the University of SC in the Journalism School; Mass Communications and Information Studies to be “proper.” But being a graduate of the “Journalism School,” back in the day when that word was still used in the name, it will always be the “J-School” to me.
I teach Advertising Campaign Strategy to graduating seniors. (at least they think they are graduating. They have to pass this class first.) And it’s the time in the course calendar where we discuss “communication tactics” as part of the strategy. In the lecture portion of my class last week here were a few general points I made about communication tactics that sometimes get overlooked: (more…)
Tags: advertising, advertising failures, brand equity, brand loyalty, Branding, business barriers, business gains, creative marketing strategy, Creativity, marketing, marketing performance, social media marketing
Posted in Branding, Creativity, email marketing, Great Ideas, Highly Recommended, internet marketing, New Ideas, Research, Social Media, Traditional Media, twitter, What we're working on now | 2 Comments »
Sunday, September 13th, 2009
As a lot of my friends and business colleagues know, my oldest son is currently in the process of getting his driver’s license; ad guy by day, dad and driver’s instructor by night. One of the things we have been practicing without fail on a daily basis is parallel parking. When I was 15 years old, my grandmother was my driving coach and she taught me a few “tricks” about rearview mirrors, side mirrors and the blind spot just over your right shoulder as a way to glide any car into the parking space with just the three maneuvers you can have during your parking test. With a little practice and these little tips, my son has parallel parking down.
But what about business? Yes, your business and some of the tips and tricks necessary these days to make the most of your marketing dollars and keep you within the space allotted without bumping or hitting the curbs? Blind spots in cars are easy to identify. Blind spots in our businesses aren’t so easy. Why—because if we could see them, they wouldn’t be blind spots. Here are a few common blind spots I see in businesses with which I consult: (more…)
Tags: Branding, competitive analysis, customer profiling, price, relevance
Posted in Branding, Creativity, email marketing, Great Ideas, Highly Recommended, New Ideas, Traditional Media, Trends | No Comments »
Wednesday, September 2nd, 2009
Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Your marketing performance will determine whethere or not you can overcome these obstacles. Consumers are “in control.” Or so we’re told.
But the real truth is a much more important and lasting cultural shift has happened.
As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. In the process, they–we–have begun to funnel cultural, political and community activities through connections with brands. You can use consumers’ word-of-mouth to enhance your marketing performance without the consumer ever knowing.
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Tags: advertising, email marketing, internet marketing, marketing, public relations, relationship marketing, Social Media, tradition
Posted in Branding, Creativity, email marketing, Great Ideas, Highly Recommended, internet marketing, New Ideas, Research, Search Marketing, Social Media, Traditional Media, Trends | No Comments »
Thursday, March 12th, 2009
The Protocol School of Washington® has partnered with Marketing Performance, LLC to promote its new professional development e-learning series. The series, a sequence of online tutorials, is expected to be available to the public by April 2009 and includes lessons on body language, socializing in professional settings, appropriate business attire and electronic communication etiquette. (more…)
Tags: business etiquette, charm school, Protocol School of Washington
Posted in Branding, email marketing, Great Ideas, Highly Recommended, internet marketing, Social Media, Traditional Media, What we\'re working on now | Comments Off
