As a lot of my friends and business colleagues know, my oldest son is currently in the process of getting his driver’s license; ad guy by day, dad and driver’s instructor by night. One of the things we have been practicing without fail on a daily basis is parallel parking. When I was 15 years old, my grandmother was my driving coach and she taught me a few “tricks” about rearview mirrors, side mirrors and the blind spot just over your right shoulder as a way to glide any car into the parking space with just the three maneuvers you can have during your parking test. With a little practice and these little tips, my son has parallel parking down.
But what about business? Yes, your business and some of the tips and tricks necessary these days to make the most of your marketing dollars and keep you within the space allotted without bumping or hitting the curbs? Blind spots in cars are easy to identify. Blind spots in our businesses aren’t so easy. Why—because if we could see them, they wouldn’t be blind spots. Here are a few common blind spots I see in businesses with which I consult: (more…)
