Posts Tagged ‘Obama’

Hope… let’s keep it alive

Wednesday, December 3rd, 2008

A friend of mine looked at me one day not long ago as I dragged in my daily five or six pounds of mail and said, “You and your media.” He was referring to my daily dose of magazines and newsletters that flood into my “snail” mailbox everyday– a heaping helping that at one time, required me to “make time” to get through it all.

But– as I often say and people often hear but don’t really hear AND I find myself saying more these days– “The simple truths are the greatest truths and things need to be a lot more simple.”

So, I have considerably cut down on the unending flood of literature that I used to think I needed to get through a week, month, quarter– whatever. And I look a lot more at what’s around me and at the simple things we often overlook. Let’s look at one very simple thing now. (more…)

Did email win the election for Obama?

Monday, November 24th, 2008

Email is such a vital part of today’s marketing mix. Already, much has been written about President-elect Barack Obama’s campaign and its highly effective use of new media and direct marketing tactics to tap into and engage with a wide base of supporters. Many say this strategy gave Democrats the crucial edge needed to win this year’s election.

It wasn’t just Obama’s presidential campaign that used email effectively this year; it was the Democratic National Committee program as a whole. They followed email marketing best practices to engage and inform their subscribers, as well as solicit donations.

Here are a few lessons we can all take away from the DNC’s email program from the past year: (more…)