58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly. My question is this– from where is that time coming? The days, even though they feel longer, didn’t really get any longer. And while 90% of marketers agree that social media is important to their businesses it’s still time that is coming from somewhere else. But where? Prospecting? Selling? Personal Development? Other business development activities? Here are the findings:
Posts Tagged ‘public relations’
Superior service does not improve profit; profit improves superior service.
Wednesday, July 21st, 2010I just read that. Then I read it again. And then, I read it at least three more times and really thought about it. Why? Because it’s true. How can you test this theory? As Blair Enns, the guy who wrote the headline above, does—and I will admit, it’s true in my office. The test is the “ringing telephone.” When we look down and see the name of the profitable client appear, we are happy to pick up. When we see the name of the unprofitable client, we cringe. Our clients know if they are getting the best from us, but they rarely know why.
Every client you or I have deserves our fullest attention, our best service and our commitment. For us to deliver this to them they need to deliver to us the profit margin that will allow it.
How many client relationship problems could have been avoided or fixed if we had charged properly? How many of our clients could we have done better for simply by commanding a little bit more money? Think about your business and those clients.
Blair Enns is the owner of winwithoutpitching.com and a general bad ass in our field. Most of this material came from his ‘manifesto’ which is available in several different formats at his website. Click here for more. The link will open in a new window. Have fun!
Get Me In! Get Me Out!
Thursday, November 5th, 2009
Photo by JerrySilfwerThese days, more and more clients are hiring us for one of two reasons—“Get me in the news!” or “Get me out of the news!” Advertising is what you buy from the sales department of the media. Public Relations (PR) is what you get from the news department—some of it good, some of it not so good.
How many ads do you suppose a good news story is worth?
Q: Which of the following statements is false?
1. Thomas Edison invented electric light.
2. Guglielmo Marconi invented radio.
3. Alexander Graham Bell invented the telephone.
Regardless of which statement you think to be untrue, you’re exactly one-third correct; because all three statements are false. (more…)
Onederful! Using social media to generate real prospects for your business
Sunday, November 1st, 2009
I was recently asked to make a presentation to a group of business owners regarding social media and its use in generating bona fide prospects. I used our project- http://marketinggrader.net as the focal point of my presentation as it has been an extremely successful tool at generating leads for us. Social media is not a fad, it’s here to stay and there are numerous ways to exploit it for your business gain. The presentation lacks notes and of course the extra’s and examples I gave out in the seminar. If you have any questions or would like for me to make this presentation in person or remotely, for you, your group or business, please let me know.
Our portfolio
Sunday, October 25th, 2009It’s hard to compress fifteen years of work into five minutes but I think my little Sunday afternoon project turned out well. Sorry to all my clients I didn’t include. Perhaps there will be a video #2. Enjoy and be sure to check out our new YouTube channel.