Posts Tagged ‘call to action’

Just Over the Horizon

Thursday, September 30th, 2010

This is my “just back from vacation” article. You remember vacations, right? The place you go to relax and forget about “real life,” the place you go to re-think and clear your head. That place. My place this year was Edisto Island, S.C. pictured here by my friend John Sinclair and taken from the deck of the house a bunch of friends shared for a week. Just look at that moonlit horizon. You remember horizons, right? The imaginary line that recedes as you approach it. Happiness is like that for some people. Are you one of them? Do you think of happiness as being out there for you “someday, maybe, as soon as…? Just like those horizons?

Now before you get offended and write me a snippy little email, consider the words of a man who lived 2,000 years ago. “To what can I compare this generation? They are like children sitting in the marketplaces and calling out to others: ‘We played the flute for you, and you did not dance; we sang a dirge and you did not mourn…‘” Evidently people two thousand years ago – just like people today – believed moods were the result of circumstances and environment. But unless you suffer from a chemical imbalance, I believe your mood is the result of where you’ve chosen to focus your attention.

While I didn’t really want to come back to work, from vacation (sorry clients- like you but didn’t really miss you), it made me able to re-think what I’m doing and how I do it. Here is my thought: (more…)

The ROI on Your Marketing Dollars

Friday, September 11th, 2009
Marketing ROI

Marketing ROI

Times are tough for organizations large and small right now in 2009. Oftentimes organizations overlook the power of marketing and look to cut expenses in that area. As a marketing professional I am saying “Don’t Cut Your Marketing Budget- Increase it!” but I am also a business owner, and as a business owner I am saying “Don’t Cut Your Marketing Budget- Increase it!”

Here’s why:

What does improving a website’s conversion rate do for an organization’s Roi on marketing budget.

Let’s suppose your site draws 100,000 unique visitors per month and you have an average conversion rate of 2.5%. If you average sale is $50, then you gross about $125,000 a month. Let’s also say that after some optimization work and a few split testing actions, you increaseyour overall conversion rate by just 10% (very achievable goal with Marketing Performance), and your conversion rate is now 2.75%. Your monthly gross is now $137,500. The incremental annualized revenue realized is $150,000 more than where you began.

Now, imagine if you do nothing. How much money are you leaving on your competitors table?

Contact Marketing Performance Today and improve your marketing ROI!

Integrated Marketing Communications

Wednesday, July 22nd, 2009

headerAt its most basic level, a brand is made up of all the marketing elements that can be trademarked– logos, symbols, slogans, packaging, signage, and so on. Strong brands mix and match these elements to perform a number of brand-related functions, such as enhancing or reinforcing consumer awareness of the brand or its image and helping to protect the brand both competitively and legally.

Managers of the strongest brands also appreciate the specific roles that different marketing activities can play in building brand equity. They can, for example provide detailed product information. (more…)

Did email win the election for Obama?

Monday, November 24th, 2008

Email is such a vital part of today’s marketing mix. Already, much has been written about President-elect Barack Obama’s campaign and its highly effective use of new media and direct marketing tactics to tap into and engage with a wide base of supporters. Many say this strategy gave Democrats the crucial edge needed to win this year’s election.

It wasn’t just Obama’s presidential campaign that used email effectively this year; it was the Democratic National Committee program as a whole. They followed email marketing best practices to engage and inform their subscribers, as well as solicit donations.

Here are a few lessons we can all take away from the DNC’s email program from the past year: (more…)