Marketing ROI
Times are tough for organizations large and small right now in 2009. Oftentimes organizations overlook the power of marketing and look to cut expenses in that area. As a marketing professional I am saying “Don’t Cut Your Marketing Budget- Increase it!” but I am also a business owner, and as a business owner I am saying “Don’t Cut Your Marketing Budget- Increase it!”
Here’s why:
What does improving a website’s conversion rate do for an organization’s Roi on marketing budget.
Let’s suppose your site draws 100,000 unique visitors per month and you have an average conversion rate of 2.5%. If you average sale is $50, then you gross about $125,000 a month. Let’s also say that after some optimization work and a few split testing actions, you increaseyour overall conversion rate by just 10% (very achievable goal with Marketing Performance), and your conversion rate is now 2.75%. Your monthly gross is now $137,500. The incremental annualized revenue realized is $150,000 more than where you began.
Now, imagine if you do nothing. How much money are you leaving on your competitors table?
Contact Marketing Performance Today and improve your marketing ROI!
At its most basic level, a brand is made up of all the marketing elements that can be trademarked– logos, symbols, slogans, packaging, signage, and so on. Strong brands mix and match these elements to perform a number of brand-related functions, such as enhancing or reinforcing consumer awareness of the brand or its image and helping to protect the brand both competitively and legally.