Marketing Performance, LLC

Sep112009

The ROI on Your Marketing Dollars

Marketing ROI

Times are tough for organizations large and small right now in 2009. Oftentimes organizations overlook the power of marketing and look to cut expenses in that area. As a marketing professional I am saying “Don’t Cut Your Marketing Budget- Increase it!” but I am also a business owner, and as a business owner I am saying “Don’t Cut Your Marketing Budget- Increase it!”

Here’s why:

What does improving a website’s conversion rate do for an organization’s Roi on marketing budget.

Let’s suppose your site draws 100,000 unique visitors per month and you have an average conversion rate of 2.5%. If you average sale is $50, then you gross about $125,000 a month. Let’s also say that after some optimization work and a few split testing actions, you increaseyour overall conversion rate by just 10% (very achievable goal with Marketing Performance), and your conversion rate is now 2.75%. Your monthly gross is now $137,500. The incremental annualized revenue realized is $150,000 more than where you began.

Now, imagine if you do nothing. How much money are you leaving on your competitors table?

Contact Marketing Performance Today and improve your marketing ROI!

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Jan112009

Tough Times? Toughen Up.

Published by Robbie under About Us, Great Ideas, Highly Recommended, My Life on the MPv2 List

I grew up hearing the phrase, “The tougher you are on yourself, the easier life will be on you.” I never really understood it until I was an adult. To me, it means that the harder you are on yourself– in your education, your work ethic, personal values, commitments to friends and family– the easier all these things will treat you in return. Apply this principal anywhere in your life and remember it because it’s more true than you will ever know.

Two things in my life have prompted this article today and it carries a dual message. First, a message for young people who are just embarking on their careers or might even still be in school getting ready to graduate. Second, a message for business leaders and owners who are suffering like everyone else. Continue Reading »