Posts Tagged ‘social networking’

Research Brief– People Now Expect Daily Deals

Wednesday, May 4th, 2011

According to research from Yahoo! Mail and Ipsos OTX MediaCT, reported by EMarketer, consumers will not quickly tire of the daily deal websites and mailing offerings, nor the rush of established online companies like Google and Facebook to get into everyday promotions. In March, BIA/Kelsey predicted US daily deal site revenues would reach $1.25 billion this year.
The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.

Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the messages. And most access the emails at least once a day. (more…)

Being For What Is

Thursday, February 3rd, 2011

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends upon the unreasonable man.” – George Bernard Shaw

“Every man with a new idea is a crank until the idea succeeds.” – Mark Twain

A friend of mine has a saying that I never quite understood, but think I do now. “Be for what is.” Here’s what I think:
There are basically two ways of seeing:
1. the way things ought to be.
2. the way things are.

Do you find yourself moaning about the injustice of it all and wishing that things were different?
Be for what is.

Do you hear things like this? ‘If only my boss liked me better.’ ‘If only I had married someone else.’ ‘If only I had invested in Wal-Mart, Apple or Microsoft back when.’ There’s a little bit of that in all of us. (more…)

The myth of the great ad

Sunday, November 15th, 2009

Top secret
Photo by daliborlev
You can do a great job constructing a badly designed house. But when you are through, you’ve still got a badly designed house. Right? It doesn’t matter how good you are with a hammer if the blueprints themselves are faulty. Ads are like houses.

It doesn’t matter how good you are with nouns or verbs when the core message is boring. There is no good way to tell a bad story. And ultimately, it’s the core message of your campaign that determines the success of your advertising.

Give a powerful core message to an average writer and the little business on the corner can leap from Main Street to Wall Street. But give an average message to a powerful writer and ….yeah, you get it.

(more…)

Do Social Marketing Tools Enhance Journalism?

Monday, November 24th, 2008

As an adjunct faculty member of the University of South Carolina’s School of Mass Communication and Information Studies, I am constantly interested in and involved with my students and the way they receive and disseminate information.

Also, being a journalism major myself, I am keenly interested in how social media is being used to report the news. (more…)

Buy a (real) beer for a Facebook friend

Saturday, November 22nd, 2008

It may be better to give than to receive, but for those on the receiving end, there’s no doubt real-world gifts are better than virtual ones. No surprise, then, that we’re seeing the emergence of more and more ways for online friends to give each other offline presents. The latest? GetThemIn, which allows UK Facebook users to send each other real alcoholic beverages. (more…)