business gains « Marketing Performance, LLC

Posts Tagged ‘business gains’

How People Learn About Their Communities– It May Not Be Where You Think

Thursday, October 20th, 2011

I’m teaching about 100 freshman and sophomore Mass Comm students this semester at the University of South Carolina. I actually have 260 students. But I figure, I might be “teaching” 100 of them. And one of the things we discuss often, is “where” and “how” they get their news and find out about local happenings.

According to a survey by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, contrary to much of the conventional understanding of how people learn about their communities, Americans turn to a wide range of platforms to get local news and information. Overall, the picture revealed by the data is that of a richer and more nuanced ecosystem of community news and information than researchers have previously identified.

(more…)

Tags: advertising, brand loyalty, Branding, business barriers, business gains, creative marketing strategy, Creativity, marketing, Social Media, Traditional Media
Posted in email marketing, internet marketing, Search Marketing, Social Media, Traditional Media, Trends | No Comments »

Research Brief– People Now Expect Daily Deals

Wednesday, May 4th, 2011

According to research from Yahoo! Mail and Ipsos OTX MediaCT, reported by EMarketer, consumers will not quickly tire of the daily deal websites and mailing offerings, nor the rush of established online companies like Google and Facebook to get into everyday promotions. In March, BIA/Kelsey predicted US daily deal site revenues would reach $1.25 billion this year.
The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.

Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the messages. And most access the emails at least once a day. (more…)

Tags: brand equity, brand loyalty, Branding, business gains, creative ideas, Creativity, marketing, marketing performance, Social Media, social media marketing, social networking
Posted in Research | No Comments »

Don’t Say It. Be It.

Thursday, April 14th, 2011

Some people dream of success, others make it happen. Of course, you can dream as much as you like but waiting for things to happen gets you nowhere. Get active and start making things happen.

Whatever journey your path takes you on, the most important thing is to have passion in what you do.

Did you go to college, get your degree, and end up doing something totally unrelated to your major? Studying it did not make you passionate about it. It wasn’t your path.

Education or even talent aren’t worth much without passion. So do the stuff that you love and you’ve always wanted to do because without it, you’ll feel stuck and unfulfilled. If you work in a bank but your dream is to be a naturopath, then make those changes now. Make this year the turning point in your life. When you do what you love you will be rewarded — it will just flow naturally.

Look at those around you who just make things happen. They have a clear goal in mind and they know where they want to go. They don’t always have a plan but they have the passion and the tenacity to make it work, and they achieve their goals as the end result.

Trust us when we tell you this. If something important to you, you WILL find a way. If it isn’t, you’ll find an excuse. It’s that simple. Find your way. Make it work, whatever it takes. Are you 10 kilos heavier than you should be? It is simple: Commit, go to that gym every day, no excuses, and train until you lose those 10 kilos. When you accomplish this, you’ll have the confidence to do more. Set a goal and make it happen.

Want to stop smoking? Stop making excuses, take control of your circumstances before they take control of you.

Success isn’t just about what you accomplish in your life, it’s about what you inspire others to do and when you do accomplish something as simple as quitting smoking or losing weight, you’ll inspire others to do the same. Anyone can change the world, and everybody should try. And it all starts with your own life.

Stop waiting for the perfect time to do what you want to do. Do it now.

Thanks, Cool Hunter.

Tags: Branding, business barriers, business gains, Catapult Effect, change your business, changing your life, creative marketing strategy, customer loyalty, relationship marketing
Posted in Great Ideas, Highly Recommended, New Ideas | No Comments »

The Myth of the “Right People”

Wednesday, March 2nd, 2011

I had lunch with a radio sales rep a couple of weeks ago and invariably, as it always does, the conversation turned to reaching “the right people” and how this group of stations could reach exactly the customer my client was after.

Now, honestly, I’ve never seen a business fail due to reaching the wrong people. But if you listen to advertising sales reps, “reaching the right people” will solve all your problems.

And guess who has exactly the right people for you?

The conversation usually goes something like this: the sales rep says, “Tell me, who is your customer?”
“Blah, blah, blah.”
“Really? That’s exactly who we reach! What a fit! It’s like a hand in glove, a marriage made in heaven! We reach your exact customer profile!”

Get the picture?

Here’s an idea. Call every advertising sales office in your city and tell them you want to advertise with them. Let’s see how many of them say, “Sorry, your customer isn’t who we reach.”

The myth of “the right people” is a myth every business owner wants to believe because it keeps them from having to make uncomfortable changes. “Our selection isn’t off-target, we’re just reaching the wrong people.” “Our prices aren’t too high, we’re just reaching the wrong people.” Traffic isn’t down because our ads are flaccid, we’re just reaching the wrong people.”
(more…)

Tags: advertising, brand equity, Branding, business barriers, business gains, Catapult Effect, creative marketing strategy, marketing performance, Social Media, starting a business
Posted in About Us | No Comments »

What I Taught in College Last Week

Tuesday, October 26th, 2010

For those who didn’t know, I teach at the University of SC in the Journalism School; Mass Communications and Information Studies to be “proper.” But being a graduate of the “Journalism School,” back in the day when that word was still used in the name, it will always be the “J-School” to me.

I teach Advertising Campaign Strategy to graduating seniors. (at least they think they are graduating. They have to pass this class first.) And it’s the time in the course calendar where we discuss “communication tactics” as part of the strategy. In the lecture portion of my class last week here were a few general points I made about communication tactics that sometimes get overlooked: (more…)

Tags: advertising, advertising failures, brand equity, brand loyalty, Branding, business barriers, business gains, creative marketing strategy, Creativity, marketing, marketing performance, social media marketing
Posted in Branding, Creativity, email marketing, Great Ideas, Highly Recommended, internet marketing, New Ideas, Research, Social Media, Traditional Media, twitter, What we're working on now | 2 Comments »

Posts Tagged ‘business gains’

How People Learn About Their Communities– It May Not Be Where You Think

Research Brief– People Now Expect Daily Deals

Don’t Say It. Be It.

The Myth of the “Right People”

What I Taught in College Last Week

Marketing Performance, LLC

Topics

Tags