58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly. My question is this– from where is that time coming? The days, even though they feel longer, didn’t really get any longer. And while 90% of marketers agree that social media is important to their businesses it’s still time that is coming from somewhere else. But where? Prospecting? Selling? Personal Development? Other business development activities? Here are the findings:
Posts Tagged ‘customer loyalty’
Don’t Say It. Be It.
Thursday, April 14th, 2011
Some people dream of success, others make it happen. Of course, you can dream as much as you like but waiting for things to happen gets you nowhere. Get active and start making things happen.
Whatever journey your path takes you on, the most important thing is to have passion in what you do.
Did you go to college, get your degree, and end up doing something totally unrelated to your major? Studying it did not make you passionate about it. It wasn’t your path.
Education or even talent aren’t worth much without passion. So do the stuff that you love and you’ve always wanted to do because without it, you’ll feel stuck and unfulfilled. If you work in a bank but your dream is to be a naturopath, then make those changes now. Make this year the turning point in your life. When you do what you love you will be rewarded — it will just flow naturally.
Look at those around you who just make things happen. They have a clear goal in mind and they know where they want to go. They don’t always have a plan but they have the passion and the tenacity to make it work, and they achieve their goals as the end result.
Trust us when we tell you this. If something important to you, you WILL find a way. If it isn’t, you’ll find an excuse. It’s that simple. Find your way. Make it work, whatever it takes. Are you 10 kilos heavier than you should be? It is simple: Commit, go to that gym every day, no excuses, and train until you lose those 10 kilos. When you accomplish this, you’ll have the confidence to do more. Set a goal and make it happen.
Want to stop smoking? Stop making excuses, take control of your circumstances before they take control of you.
Success isn’t just about what you accomplish in your life, it’s about what you inspire others to do and when you do accomplish something as simple as quitting smoking or losing weight, you’ll inspire others to do the same. Anyone can change the world, and everybody should try. And it all starts with your own life.
Stop waiting for the perfect time to do what you want to do. Do it now.
Thanks, Cool Hunter.
The myth of the great ad
Sunday, November 15th, 2009
Photo by daliborlevYou can do a great job constructing a badly designed house. But when you are through, you’ve still got a badly designed house. Right? It doesn’t matter how good you are with a hammer if the blueprints themselves are faulty. Ads are like houses.
It doesn’t matter how good you are with nouns or verbs when the core message is boring. There is no good way to tell a bad story. And ultimately, it’s the core message of your campaign that determines the success of your advertising.
Give a powerful core message to an average writer and the little business on the corner can leap from Main Street to Wall Street. But give an average message to a powerful writer and ….yeah, you get it.
Already have an agency relationship?
Tuesday, November 10th, 2009
Photo by seier+seier+seierA lot of people are looking for change right now. If you currently work with an advertising agency, spend just a few moments thinking about the following questions and your responses to them. We believe that any answer you may have that equals “less than exceeds most expectations” may be an opportunity for a new more productive relationship. A prospect we’d welcome exploring.
1) Overall how do you rate your agency’s creative team on your business?
2) Does your agency appoint sufficiently qualified creative talent to meet your needs in?
- strategic creative direction
- copywriting
- art direction/design
- broadcast production
- print production
Measuring Your Brand Effectiveness
Saturday, September 5th, 2009
Brand Measurement
How do you measure your business success? Where does your company stand, and where would you like to improve? It’s often about more than financial gains. Consider these seven ways to chart your business success.
1. Gross sales
Most companies rely on a single number to assess success: gross revenue from sales of products or services. But this figure can be misleading, particularly if you have high overhead or other expenses that can distort this snapshot of overall business activities. Calculating your gross revenue over a specific time period is a good place to start, but don’t rely on it as your only yardstick.
2. Profits
Imagine two very different businesses. One business with low overhead and high profit margins. The other is a much larger business with higher sales volume but with an overhead and other expenses that eat up much of the profits. Both companies end up with the same net profit. Which is the more appealing business? I argue that it’s the lean and nimble firm, one that drives profits while steering clear of the complexities that so often drain the management of a larger enterprise. Remember, at the end of the day, it’s net profits — not gross dollars — that really matter. (more…)