Posts Tagged ‘Creativity’
Thursday, October 20th, 2011
I’m teaching about 100 freshman and sophomore Mass Comm students this semester at the University of South Carolina. I actually have 260 students. But I figure, I might be “teaching” 100 of them. And one of the things we discuss often, is “where” and “how” they get their news and find out about local happenings.
According to a survey by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, contrary to much of the conventional understanding of how people learn about their communities, Americans turn to a wide range of platforms to get local news and information. Overall, the picture revealed by the data is that of a richer and more nuanced ecosystem of community news and information than researchers have previously identified.
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Tags: advertising, brand loyalty, Branding, business barriers, business gains, creative marketing strategy, Creativity, marketing, Social Media, Traditional Media
Posted in email marketing, internet marketing, Search Marketing, Social Media, Traditional Media, Trends | No Comments »
Wednesday, May 4th, 2011
According to research from Yahoo! Mail and Ipsos OTX MediaCT, reported by EMarketer, consumers will not quickly tire of the daily deal websites and mailing offerings, nor the rush of established online companies like Google and Facebook to get into everyday promotions. In March, BIA/Kelsey predicted US daily deal site revenues would reach $1.25 billion this year.
The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.
Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the messages. And most access the emails at least once a day. (more…)
Tags: brand equity, brand loyalty, Branding, business gains, creative ideas, Creativity, marketing, marketing performance, Social Media, social media marketing, social networking
Posted in Research | No Comments »
Tuesday, October 26th, 2010
For those who didn’t know, I teach at the University of SC in the Journalism School; Mass Communications and Information Studies to be “proper.” But being a graduate of the “Journalism School,” back in the day when that word was still used in the name, it will always be the “J-School” to me.
I teach Advertising Campaign Strategy to graduating seniors. (at least they think they are graduating. They have to pass this class first.) And it’s the time in the course calendar where we discuss “communication tactics” as part of the strategy. In the lecture portion of my class last week here were a few general points I made about communication tactics that sometimes get overlooked: (more…)
Tags: advertising, advertising failures, brand equity, brand loyalty, Branding, business barriers, business gains, creative marketing strategy, Creativity, marketing, marketing performance, social media marketing
Posted in Branding, Creativity, email marketing, Great Ideas, Highly Recommended, internet marketing, New Ideas, Research, Social Media, Traditional Media, twitter, What we're working on now | 2 Comments »
Thursday, September 30th, 2010
This is my “just back from vacation” article. You remember vacations, right? The place you go to relax and forget about “real life,” the place you go to re-think and clear your head. That place. My place this year was Edisto Island, S.C. pictured here by my friend John Sinclair and taken from the deck of the house a bunch of friends shared for a week. Just look at that moonlit horizon. You remember horizons, right? The imaginary line that recedes as you approach it. Happiness is like that for some people. Are you one of them? Do you think of happiness as being out there for you “someday, maybe, as soon as…? Just like those horizons?
Now before you get offended and write me a snippy little email, consider the words of a man who lived 2,000 years ago. “To what can I compare this generation? They are like children sitting in the marketplaces and calling out to others: ‘We played the flute for you, and you did not dance; we sang a dirge and you did not mourn…‘” Evidently people two thousand years ago – just like people today – believed moods were the result of circumstances and environment. But unless you suffer from a chemical imbalance, I believe your mood is the result of where you’ve chosen to focus your attention.
While I didn’t really want to come back to work, from vacation (sorry clients- like you but didn’t really miss you), it made me able to re-think what I’m doing and how I do it. Here is my thought: (more…)
Tags: advertising, advertising failures, brand loyalty, Branding, business barriers, business gains, call to action, Catapult Effect, change your business, changing your life, creative ideas, creative marketing strategy, Creativity, marketing, Social Media
Posted in About Us | No Comments »
Thursday, September 9th, 2010
In my previous entry I wrote about Nordstrom and their commitment to the customer “over” social media marketing. I’ll let you read it to catch up. But to continue the conversation, the differences are vast. It’s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your marketing and posts about your product or service; the difference between marketers who focus externally on how the brand is broadcast versus internally on how the brand is realized.
Several years ago I woke up one morning and had a voicemail message; no missed calls, just a message. I clicked my voicemail and listened intently and then humorously as Samuel L. Jackson called me by name, called out a friend’s name and told me some wild story—all while issuing a tirade of expletives. It was a computer generated promotion for the yet to be released movie, “Snakes on a Plane.”
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Tags: advertising, brand equity, Branding, business gains, creative marketing strategy, Creativity, marketing, marketing performance, relationship marketing, Social Media, social media marketing
Posted in About Us | No Comments »
