Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Your marketing performance will determine whethere or not you can overcome these obstacles. Consumers are “in control.” Or so we’re told.

But the real truth is a much more important and lasting cultural shift has happened.

As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. In the process, they–we–have begun to funnel cultural, political and community activities through connections with brands. You can use consumers’ word-of-mouth to enhance your marketing performance without the consumer ever knowing.

What do you know about your product, company or brand? Our FREE marketing performance test is 12 questions that measure 7 key areas of your marketing performance. In just about 15 clicks you can have a thoughtful and measured review of how you’re really doing! Start here.

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