Archive for the ‘internet marketing’ Category
Wednesday, September 2nd, 2009
Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Your marketing performance will determine whethere or not you can overcome these obstacles. Consumers are “in control.” Or so we’re told.
But the real truth is a much more important and lasting cultural shift has happened.
As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. In the process, they–we–have begun to funnel cultural, political and community activities through connections with brands. You can use consumers’ word-of-mouth to enhance your marketing performance without the consumer ever knowing.
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Tags: advertising, email marketing, internet marketing, marketing, public relations, relationship marketing, Social Media, tradition
Posted in Branding, Creativity, Great Ideas, Highly Recommended, New Ideas, Research, Search Marketing, Social Media, Traditional Media, Trends, email marketing, internet marketing | No Comments »
Monday, August 31st, 2009
Touch point focused and two-way? Have any idea what I’m talking about? Planners still classify media touch points as “above-the-line,” “below-the-line” and “new,” but planning should always be based on some critical considerations: Which touch point will best reinforce your brand value? And…where will the brand + media equation yield real engagement? Effectiveness will result only where the plan is seamless, believable, personalized, and authentic. There are those engagement words again— personalized and authentic. Media planning innovation and technological innovation are fast becoming one and the same.
Mobile devices, for example, are becoming an increasingly important touch point for consumers and a starting point for migration from desktop to laptop to blacktop. Location-aware software for phones, while still new, will inspire the mobile medium, so expect promotional coupons to show up along with IMs and look for greater granularity in measuring marketing ROI. Marketing dollars transitioning to online isn’t new, but social networks are also becoming more engaged in engagement to help marketers more effectively deliver messages and determine return on their efforts. Take a look at your media plan. Review it for creativity and innovation. Need ideas and suggestions? We’re as close as your phone, your UberTwitter app, or email.
Tags: Branding, engagement, media planning, social marketing, Social Media, Traditional Media
Posted in Branding, Creativity, Great Ideas, Highly Recommended, New Ideas, Social Media, Traditional Media, Trends, internet marketing, twitter | No Comments »
Tuesday, August 25th, 2009
Targeting Online Consumers
We’ve all done it, whether driving to an important business meeting, a trade show or a tourist attraction with restless kids in the car: gotten lost and refused to pull over and ask for directions, or at least waited far too long to do so, wasting time and causing ourselves and our fellow passengers a lot of unnecessary aggravation.
The same can be said for online marketing, especially during slow economic periods when engaging consumers rather than the hard sell becomes more important than ever so that you can stay top of mind with your customers and be in a strong position for the turnaround.
Download a copy of Marketing Performance Targeting Online Consumers Report.
Tags: free white paper, how to target, obtain traffic, online traffic
Posted in About Us, Trends, internet marketing | No Comments »
Thursday, August 20th, 2009
There is so much to accomplish! Our world changes so rapidly and every day seems to bring a new challenge or crisis for a business that is not keeping pace.
“The Catapult Effect” is about new effectiveness in new ways in a very quick time. It can be as simple as closer relationships with customers, speeding a new product to market, or collaborating with a new team. We are talking about transformational change. It happens oftentimes very quickly and not in the most positive of ways. Relationships end, an accident changes a life, a business closes and people lose their jobs. How quickly those changes happen, sometimes in the blink of an eye. The point of the Catapult Effect is to take the crisis and manipulate it for our good or betterment, not for something bad from which we may not be able to recover.
Have you downloaded your copy today? It’s FREE! Get it here
Tags: business barriers, business gains, Catapult Effect, change your business, crisis in business
Posted in About Us, Branding, Creativity, Great Ideas, Highly Recommended, Search Marketing, Social Media, Traditional Media, Trends, internet marketing | No Comments »
Monday, August 17th, 2009
As I drove back from Charleston, SC yesterday, after two glorious days at the beach, I had two things going on in my mind. The first, because I was listening to the soundtrack of the Broadway show “Wicked,” was the song “Wonderful.” If you’re not familiar with it, it is sung by the character, The Wonderful Wizard of Oz and is about his descent into the world of Oz (via his hot air balloon), how he was really a nobody but the citizens of Oz thought him “wonderful” and they called him “wonderful” and it was “wonderful” and soon his name became “wonderful.”
My second thought, which had been fueling me for a few days, was about “engagement.” No…not in the marital sense, in the “social media sense,” since that was to be the next topic on this blog. I’m pretty sure that the word “engagement” is going to become like the words “solution” or “brand” if it hasn’t already—overused and generally misunderstood. But that’s another topic for another day.
Engagement is not a fad. It’s the new customer imperative—it is establishing a relationship with your customer—which frankly, is fairly easy given all the tools available to do so today. (more…)
Tags: engagment, sales, social marketing, Social Media, social media marketing, Traditional Media
Posted in Branding, Creativity, Great Ideas, Highly Recommended, Search Marketing, Social Media, Traditional Media, Trends, internet marketing | 1 Comment »
Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Your marketing performance will determine whethere or not you can overcome these obstacles. Consumers are “in control.” Or so we’re told. 
