I have just returned from the first training session of the year by the Protocol School of Washington, one of our clients (www.psow.com). It was, as Bill & Ted might have said, quite an excellent adventure. A long weekend in our nation’s capitol, interesting and relevant information presented by a variety of experts and most of all an eclectic group of international business people from all backgrounds seeking one thing: new ways to compete; and in this case, different ways to “outclass the competition.” Because, as we all know, sales don’t get made by email or text message; sales get made by relationship building, people skills, knowing what to say and when.

And so today, fresh from this trip, here are a few thoughts for the brave individuals who have started their own businesses on a shoestring and a prayer in these uncertain times. (more…)