Photo by JerrySilfwerThese days, more and more clients are hiring us for one of two reasons—“Get me in the news!” or “Get me out of the news!” Advertising is what you buy from the sales department of the media. Public Relations (PR) is what you get from the news department—some of it good, some of it not so good.

How many ads do you suppose a good news story is worth?
Q: Which of the following statements is false?
1. Thomas Edison invented electric light.
2. Guglielmo Marconi invented radio.
3. Alexander Graham Bell invented the telephone.

Regardless of which statement you think to be untrue, you’re exactly one-third correct; because all three statements are false. (more…)