Agencies and Marketers Find Common Ground

October 21st, 2013

According to the 2013 RSW/US agency-marketer business report, regarding issues related to agency selection criteria used by marketers, though agencies would like to think that most, if not all marketers only think about price and other less meaningful measures, it appears that how agencies think marketers SHOULD judge them, is at least close to how marketers actually are judging them.

What Agencies think marketers SHOULD use and what agencies think marketers ARE using to evaluate them are two different things. Agencies think Strategic Insights and Creative Ideas should be most important, but believe that marketers are actually placing equal emphasis on category experience, chemistry, and creative ideas. Read the rest of this entry »

Why Red Bull is a king of content (and you’re probably a pauper)

September 27th, 2013

I’ve never really ‘tracked’ energy drink companies or the energy drink ‘category’ for that matter.  But I had a recent student who worked in promotions for an energy drink company here in the southeast and was always interested in hearing how his company promoted their products and then quite by accident not long ago, I happened to pick up a copy of The Red Bulletin that someone had left behind in a classroom.  The Red Bulletin is the monthly magazine by Red Bull. Flipping through it starting me thinking about the whole area of content creation and brand publishing.

Content creation is a hot topic in any marketing category. Brands have, for many years, experimented with brand magazines or website content. Of course, these days social media has made it easy for more brands to start acting like publishers. Read the rest of this entry »

Newspaper Coupons First Choice For Savings

September 27th, 2013

According to the Valassis annual Purse String Survey, millennials rely more heavily on print for their shopping behaviors than you might expect. With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels, with 51% indicating this print source is their first choice for savings. Read the rest of this entry »

Tablet Traffic Valuable; Android Primary Choice, iOS Best For Browsers

August 9th, 2013

According to the Adobe Digital Index, with the meteoric rise of mobile devices and tablets, mobile is a way of life and is here to stay. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States alone, representing a 31% and 180% increase over 2011, respectively. Mobile devices have changed the way consumers interact with businesses, and today’s digital marketers must understand how consumers use different devices to be able to build and optimize mobile marketing strategies.

In addition, 2013 marked a significant shift in how mobile users are accessing websites. Global websites are now getting more traffic from tablets than smartphones, with 8% and 7% of monthly page views respectively. Given that tablet visitors spend more per online purchase with U.S. retailers than visitors using smartphones, tablet traffic is proving to be more valuable in terms of e-commerce and engagement and represents significant implications for the development and optimization of mobile strategies. Read the rest of this entry »

Frugal Spending

August 9th, 2013

According to the The Harris Poll online survey in June, 2013 by Harris Interactive, Americans may be increasingly implementing many types of frugal habits in everyday life. Increasing percentages predict they’ll likely be making big ticket purchases in the coming six months. This, despite little change in the percentage anticipating they’ll have more money to spend the way they want in the next six months (31%, relatively unchanged from 30% last November), and no change in the percentage anticipating they’ll save or invest money within that period (50%, identical to November 2012 findings).

Looking at some larger expenditures U.S. adults anticipate in the next six months: Read the rest of this entry »