According to the 2013 RSW/US agency-marketer business report, regarding issues related to agency selection criteria used by marketers, though agencies would like to think that most, if not all marketers only think about price and other less meaningful measures, it appears that how agencies think marketers SHOULD judge them, is at least close to how marketers actually are judging them.
What Agencies think marketers SHOULD use and what agencies think marketers ARE using to evaluate them are two different things. Agencies think Strategic Insights and Creative Ideas should be most important, but believe that marketers are actually placing equal emphasis on category experience, chemistry, and creative ideas. Read the rest of this entry »
According to the Valassis annual Purse String Survey, millennials rely more heavily on print for their shopping behaviors than you might expect. With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels, with 51% indicating this print source is their first choice for savings. Read the rest of this entry »