For better or worse, both of my sons are huge video gamers. And after a recent trip away from home, I returned to be regaled with praises of how good those games looked on my new flat panel television. But one in particular stood out. And it stands out for other reasons as well. Because you see, the world’s most successful entertainment franchise is not a film, not a pop artist, not even a musical. It’s a video game.
The launch of Grand Theft Auto-V last month was simply breathtaking. Not because of the controversial criminal storyline or the über-realistic immersive graphics (that happened to look so great on my television), but because of its staggering sales. With a marketing budget of around $150m, it took in over $1bn in the first three days, over half a billion of which was in the first 24hrs alone.