Grand Theft Auto V – Criminally Successful Marketing & What You Can Learn From It.

November 22nd, 2013

For better or worse, both of my sons are huge video gamers.  And after a recent trip away from home, I returned to be regaled with praises of how good those games looked on my new flat panel television.  But one in particular stood out.  And it stands out for other reasons as well.  Because you see,  the world’s most successful entertainment franchise is not a film, not a pop artist, not even a musical.  It’s a video game.

The launch of Grand Theft Auto-V last month was simply breathtaking.  Not because of the controversial criminal storyline or the über-realistic immersive graphics (that happened to look so great on my television), but because of its staggering sales.  With a marketing budget of around $150m, it took in over $1bn in the first three days, over half a billion of which was in the first 24hrs alone.

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Public Invited for a Front Row Seat to Fashion

November 22nd, 2013



“Social media provides 3:1 return on investment”. Really???

October 21st, 2013

Anyone who knows me knows better than to discuss their awesome amount of “Likes” on their business Facebook page.  I always smile and say something like “likes have never been proven to make the cash register ring.”

So I was REALLY intrigued by this headline at the website, about the ROI (return on investment) effect of social media. The article was based on a study done by the Internet Advertising Bureau (IAB) on three FMCG (fast moving consumer goods) brands.   Keep in mind that this is a British publication so the results are on brands and goods in the UK and the dollars are pounds. Read the rest of this entry »

Agencies and Marketers Find Common Ground

October 21st, 2013

According to the 2013 RSW/US agency-marketer business report, regarding issues related to agency selection criteria used by marketers, though agencies would like to think that most, if not all marketers only think about price and other less meaningful measures, it appears that how agencies think marketers SHOULD judge them, is at least close to how marketers actually are judging them.

What Agencies think marketers SHOULD use and what agencies think marketers ARE using to evaluate them are two different things. Agencies think Strategic Insights and Creative Ideas should be most important, but believe that marketers are actually placing equal emphasis on category experience, chemistry, and creative ideas. Read the rest of this entry »

Why Red Bull is a king of content (and you’re probably a pauper)

September 27th, 2013

I’ve never really ‘tracked’ energy drink companies or the energy drink ‘category’ for that matter.  But I had a recent student who worked in promotions for an energy drink company here in the southeast and was always interested in hearing how his company promoted their products and then quite by accident not long ago, I happened to pick up a copy of The Red Bulletin that someone had left behind in a classroom.  The Red Bulletin is the monthly magazine by Red Bull. Flipping through it starting me thinking about the whole area of content creation and brand publishing.

Content creation is a hot topic in any marketing category. Brands have, for many years, experimented with brand magazines or website content. Of course, these days social media has made it easy for more brands to start acting like publishers. Read the rest of this entry »