Marketing Performance Group

Aug042008

Hedge Funds Invest in Down Mortgage Market

Guess who holds your mortgage now? It’s your friendly neighborhood hedge fund.

Dozens of hedge funds, private equity groups and other investors have plunged into the beaten-down mortgage market in recent months, buying tens of thousands of distressed loans and foreclosed properties around the country. They hope to profit from the woes of banks and other investors holding mortgages that have plummeted in value as home values sink and defaults soar. Continue Reading »

Only 3% of total mortgage universe qualifies for re-fi

Published by Robert under About Us

The rise in US mortgage rates has prompted a sharp decline in the number of refinancings according to data released yesterday by the Mortgage Bankers Association.

High rates come at a time when homeowners are struggling to refinance mortgages because home values have fallen and banks have tightened their lending standards. According to RBS Greenwich Capital, just 3 per cent of the mortgage universe currently qualifies for refinancing. Two months ago that figure was 35 per cent. Continue Reading »

Cumulative Value of Multi-Platform Advertising

Published by Robert under Research

A recent report from Integrated Media Measurement, Inc. (IMMI), based on data from 3000 panelists in six major markets, finds that though multi-platform advertising increases reach over individual platform advertising, the effect is not simply additive.

Showing that advertising on more than one platform offers demonstrable benefits, some of the study highlights include:

Six TV shows ran significant TV and radio campaigns before their new season premieres. For each of these shows, the rates of panelists that watch the program being promoted (conversion) are consistently higher among the segment exposed to a combination of platforms than among those exposed to one platform alone
Quantifying the impact of advertising on cable television, Internet, in-cinema, and Tivo Showcases, exposure across more than one platform increases effectiveness
For five movie releases, employing significantly large multi-platform advertising with enough exposure to quantify the effects of campaigns, the conversion for multi-platform was higher than conversion for a single platform…in some cases much higher

The study found that the effects of increased frequency, recency and targeting did not account for the increased effectiveness of multi-platform advertising Continue Reading »

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Hedge Funds Invest in Down Mortgage Market

Only 3% of total mortgage universe qualifies for re-fi

Cumulative Value of Multi-Platform Advertising