Columbia’s most respected (ok, smartest) full- service brand improvement firm has an immediate internship opening. “Wow!” is right; this never happens. Our agency creates positive brand experiences designed to forge personal and long-lasting relationships with consumers. Herculean organizational skills, an innate genius at public relations, and some wizardry at social media are a plus. If you have moxie, smarts, joie de vivre, and can play a mean air guitar; we love you already! If that sounds good (and doesn’t it?) email your resume, availability, and link to your website or blog (you are blogging aren’t you?) to Robert Butt at rlb3@marketingperformance.net No calls please.
Intern Needed- Pronto!
April 3rd, 2012Research Brief- Web Influences Trillion Dollar Retail Sales
October 27th, 2011New research from GroupM Search, with research partner Kantar Media Compete, reveals that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. The study, featuring RadioShack, Audi, and a national entertainment brand, also shows that when a shopper conducts a search online and clicks on a link, 90% of those clicks are on the organic listings of a search engine results page.
Forrester Research projected online retail revenues to be $173 billion in 2010, growing over 40% to reach nearly $250 billion by 2014. Yet for all the projected growth, the online channel will account for just 8% of total retail sales revenue. A deeper look at the numbers confirms that this drastically undervalues the role of the Web in the retail industry, says the GroupM study. Read the rest of this entry »