Commercials That Open Minds

January 25th, 2009

I missed posting last week because the spring semester began at USC and, even though I knew it was coming, I still managed to find myself running behind in preparing for my class; something I admit happens most semesters. Between work in progress, two new clients and getting ready for the class I teach to graduating seniors in “Advertising Campaign Strategy”… I was admittedly….blog-less.

This week, I borrow heavily from Advergirl, (click here) one of the blogs I read as often as it’s updated. Her article “Commercials That Open Minds” focus on two companies—Carnival and Kaplan. I liked her topic for several reasons: Read the rest of this entry »

Posted in Branding, Great Ideas, Highly Recommended, Traditional Media | 1 Comment »

Tough Times? Toughen Up.

January 11th, 2009

I grew up hearing the phrase, “The tougher you are on yourself, the easier life will be on you.” I never really understood it until I was an adult. To me, it means that the harder you are on yourself– in your education, your work ethic, personal values, commitments to friends and family– the easier all these things will treat you in return. Apply this principal anywhere in your life and remember it because it’s more true than you will ever know.

Two things in my life have prompted this article today and it carries a dual message. First, a message for young people who are just embarking on their careers or might even still be in school getting ready to graduate. Second, a message for business leaders and owners who are suffering like everyone else. Read the rest of this entry »

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Posted in About Us, Great Ideas, Highly Recommended, My Life on the MPv2 List | 1 Comment »

The Chosen Path

January 4th, 2009

The Spanish poet Antonio Machado wrote, “There is no road, the road is made by walking. By walking one makes the road, and upon glancing behind one sees the path that never will be trod again.”

So today– the question is “What’s your story?” Do you remember the exact and life changing moment when your foot first felt the path upon which you walk? Read the rest of this entry »

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Posted in Great Ideas, Highly Recommended, My Life on the MPv2 List | 3 Comments »

2008? We could all use some encouragement.

December 29th, 2008

How many of us have experienced a time when everything seemed to go wrong simultaneously? You know…take a step forward and step on a nail. Move forward, watching your next step this time, and hit your head on a low hanging plant– which incidentally– swings off the hook and falls on your foot. You understand what I’m talking about, right?

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Don’t Fear the Storm. Dance in the Rain.

December 24th, 2008

A few days ago I was doing some family history research and came upon my grandfather’s Union Prayer Book, presented to him in 1928 on what must have been his bar mitzvah. At least the year 1928 works out appropriately for it to have been that occasion. Inscribed inside the front cover is a message from someone whose name has faded from the page . It reads, “Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.” Again, the year was 1928– what a storm 1929 brought in the Great Depression.

Today is 2008. What a storm 2009 will surely bring. James Thurber said, “All men should strive to learn before they die, what they are running from, and to, and why.” Do you want to know the answers to these questions? Because part of learning to dance in the storm is to know what you want, what you are afraid of and most of all…why. Read the rest of this entry »

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Posted in Great Ideas, Highly Recommended, My Life on the MPv2 List | 7 Comments »

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